Digital marketing: A powerful approach to grow and compete

Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization.  But to what extent? That’s the question to answer a...
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Using Learning Stations as a Teaching Tool

It is easy to become overwhelmed with the sheer amount of syllabus that we, as faculty, need to work through during the semester. Inevitably, there are sections that even we struggle to find interesting. It can become hard to motivate students when we are teaching such sections. I’ve found that learning stations work well for me in such cases....
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Multi-sensory Marketing and Social Influence

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Dominos Cutural Adjustment

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A New Model for Emerging Markets

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Five Trends Reshaping the Global Economy

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MARKETING STRATEGY FOR THE ERA OF DISRUPTION

By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...
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Financial statement lending

Written by: Abdula Ali Elabed Financial statement lending places most of its emphasis on evaluating the information from the firm's financial statements (balance sheet and income statement). Financial statement lending information is often hard data and it’s a type of transaction-based lending. The terms of t...
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Lending technologies for the Small and Medium Enterprises (SMEs)

Written by: Mohammad Ali Elabed & Abdullah Ali Elabed Lending technologies can be distinguished based on many different dimensions such as structure of the loan contracts, screening and underwriting policies or procedures, monitoring strategies and mechanisms, and the primary source of information. ...
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