Skyline University College conducts an undergraduate program leading to the award of Bachelor of Business Administration degree in Finance, Information Systems, International Business, Marketing and Retail Management, Public Administration and Travel and Tourism Management is equipped to meet the needs of dynamic national, regional and global business environments. A student studying Bachelor Business Administration will be exposed to all fields of business education that includes General Education, Business and Management Education.

The Business in Gulf and UAE in specific has witnessed tremendous growth in business activities in the recent years. Though Oil and Gas are Emirate’s main industries, which underpin the country’s considerable prosperity, yet, trade and tourism have become the key engines of growth. Its plentiful hydrocarbon resources and successful diversification drive makes it an economy with apparent robust prospects. As a member of the Gulf Cooperation Council (GCC), the UAE participates in the wide range of GCC activities that focus on economic issues. These include regular consultations and development of common policies covering trade, investment, banking & finance, transportation, telecommunications, and other technical areas, including protection of intellectual property rights.

UAE is the hub of several multinational corporate houses and leading organizations, bringing UAE on the international map as one of the leading cosmopolitan nation.

Despite having the fourth largest oil reserves in the world, the oil sector accounts for less than a third of the UAE’s GDP. Trade, tourism, real estate and the growing financial, manufacturing and services sector are key non-oil drivers of the economy. Continuous economic growth coupled with increasing population rate from more than 185 nationalities has given a substantial contribution to business in the UAE.

This scenario calls for quality business education for developing human capital to fulfill the needs of various business activities. One of the most important drivers of any successful economy is its human resources and with the visible trends it is imperative now to have international quality higher education in business management, made available in the UAE.

BBA PROGRAM - GOALS

  1. To improve skills in effective business communication, problem solving, decision making, computer and numerical capabilities.
  2. To equip students with advanced business acumen that helps them understand the key business functions and the links between them.
  3. To stimulate higher order thinking skills among students; required to specialize in their respective areas of study.
  4. To develop competitive skills and competencies of students through meaningful industry interaction, thereby improving their employability.
  5. To provide a conducive value based learning environment to the students during their study and inculcate a habit of lifelong independent learning for continuous growth and development.

LEARNING OUTCOMES

Students will be able to:

  1. Demonstrate an understanding of various concepts of business management
  2. Explain relationship between business, culture, values & ethics and services to community
  3. Demonstrate application of skills in communication, mathematics and computers to meet business requirements.
  4. Demonstrate capacity for critical enquiry, logical thinking, and use analytical skills to solve business and management problems.
  5. Apply acquired knowledge in business environment.
  6. Synthesize theory and practice within the sphere of their respective areas of majors for effective decision making.

CURRICULUM

SUC ensures that the BBA curriculum is distinctive and superior in nature. It significantly extends the knowledge and nurtures intellectual maturity to probe into the depths of knowledge and to specialize in skills with a sense of creative independence. The student is thus enabled to accomplish the goals as anticipated in the program and transfer them to the professional areas.

The BBA program is carefully planned and directly related and appropriate to the mission and purposes of the institution as well as the goals and objectives of the degree program. As far as the BBA program instruction is concerned, SUC adequately supports and critically evaluates experimental and teaching methods to improve instruction, ensures that each student enrolled in the course receives a Course Delivery Package (CDP) on the first day of the class that includes the following Syllabus:
A. Credit hours
B. Pre Requisites
C. Course description
D. Learning outcomes
E. Course contents
F. Academic strategies
G. Course policies
H. Class Schedule
I. Mode of Assessment
J. Information on core text

Moreover, SUC uses regular evaluation of all courses; instructional pedagogy and feedback through a well-developed Institutional Effectiveness System.

CURRICULUM REQUIREMENTS

The curriculum provides the student with General Education, core study in Business Administration (business program requirements) and a major field of study (major requirements).

All students pursuing a Bachelor Administration (BBA) Program must complete the following requirements:

ADMISSION REQUIREMENTS

A.  DIRECT ENTRY REQUIREMENT - UNDERGRADUATE

All admissions in SUC are guided by Ministerial Decrees # 200/yr. 2004 and 133/yr. 2005; The Standards for Licensure & Accreditation 2019.

An applicant seeking admission for Undergraduate program is required to fulfill the following three conditions:

  1. High School Qualification
  2. English Language Proficiency
  • Mathematics Proficiency

Details of the above three requirements are as follows

            i.    HIGH SCHOOL QUALIFICATION

  1. Prospective student should have 60% marks in the secondary school of UAE or its equivalent as per the International Grade Conversions published by World Education Services Inc. (wes.org)and www.classbase.com. Student having any equivalent qualification from an institution in UAE must get the documents attested by the Ministry of Education. For qualifications obtained from abroad, attestation is required from the relevant authorities of that country and Ministry of Foreign Affairs, UAE.
  2. IGCSE/GCSE/GCE (O-Level): All documents require attestation from the competent authorities.

 

  1. 13 YEARS OF SCHOOLING
  • Student class no. 10 – should pass 5 “O level “ (grade A to E)
  • Student class no. 11 – should pass “2 AS level ” or “1 A level” (grade A to D)
  • Student class no. 12 – should pass : 2 AS level” or “1 A level ” (grade A to D)
  • Student should submit the school transcript to confirm the year of studies
  • Islamic & Arabic compulsory but not counted
  • Arabic is compulsory for all students [Arabs and non-Arabs]
  • Islamic is compulsory for Muslims regardless of any nationality
  • Equivalency is compulsory for admission for individual student

 

  1. 12 YEARS OF SCHOOLING
  • Student class no. 11 – should pass 5 “O level “ (grade A to E)
  • Student class no. 12 – should pass “2 AS level ” or “1 A level” (grade A to D)
  • Student should submit the school transcript to confirm the year of studies
  • Islamic & Arabic compulsory but not counted
  • Arabic is compulsory for all students [Arabs and non-Arabs]
  • Islamic is compulsory for Muslims regardless of any nationality
  • Equivalency is compulsory for admission for individual student

 

  1. American Diploma after 12 years of schooling is permitted.

Along with the 12th certificate student should submit SAT & IELTS [academic] or TOEFL for entry requirement

  1. SAT – 500 ; IELTS [academic] – 5 or TOEFL – 500 [no other certificates will be accepted]

Or

  1. EMSAT – MATHS – 500 ; EMSAT – ENGLISH - 1100
  2. Islamic Education is compulsory for Muslims & Arabic Language is compulsory to Arabs & Non-Arabs which will not be counted
  3. Minimum 5 courses in each grade 10, 11 and 12 with passing mark of 60%

(Refer ministerial degree 4443/2001)

 

Note: SUC accepts students with American diploma as per the MOE guidelines with anyone of the category mentioned below

  1. IB Diploma: Requirements include 6 subjects; with minimum 24 points and must have minimum of 3 High Level subjects and 3 SL subjects. Arabic & Islamic not counted but required.
  • Islamic Education is compulsory for Muslims & Arabic Language is compulsory to Arabs & Non-Arabs which will not be counted
  • Minimum 5 courses in each grade 10, 11 and 12 with passing mark of 60%

(Refer ministerial degree 4443/2001)

 

  1. IB Certificate
  • SUC to accept IB certificate requires a minimum grade of 22 points
  • IB certificates are considered as American Diploma and are equalized by Ministry of Education.
  • Should require SAT (500 Math & 500 TOEFL)
  1. IB Career: IB Career is considered as Vocational (Technical School) Normally require higher number of points (26-28)

 

  1. Other SS Qualifications (inside UAE):

Students from the Iranian, Indian, Pakistani, Philippine, French or German high school curriculum require 12 years of schooling and attestation from MOE/ KHDA/ ADEC.

  1. Secondary School Qualifications Obtained Outside UAE:
  1. Must meet the requirements for admission into university in the country of origin
  2. With Min 11 years of schooling
  3. Attestation: Education Authority (Home Country); Ministry of Foreign Affairs (Home Country): UAE Embassy, Ministry of Foreign Affairs, UAE; Evidence of completion of Secondary School Stage

With effect from 14th April 2020, Accredited Foundation Programs aimed at admitting students with a High School Average of less than 60%, offering such Foundation Programs cannot be recognized as an award, or as providing an admission path for accepting students who did not obtain high school certificate with 60% & above.

 


               ii.    ENGLISH LANGUAGE PROFICIENCY

Prospective student is required to fulfill any one of the following English Proficiency requirements for admission to Undergraduate program as given below:

  1. A minimum score of 500 out of 677 on Institutional Test of English as Foreign Language (TOEFL-ITP) (certificates will be accepted upon verification by the ETS)
  2. A minimum score of 5.0 on International English Language Testing System (IELTS - Academic)
  3. A minimum score of 1100 in EmSAT Achieve English (Emirates Standardized Test)
  4. Any other equivalent test standardized nationally, or internationally, recognized and approved by the MoE.

Table 1:  English Proficiency Score Range for Direct entry to Undergraduate Program

S.No

IELTS [ACADEMIC]

TOEFL – ITP

EmSAT Achieve English

Enrollment Status

1

>=5

>=500

>=1100

Direct entry to Undergraduate Program

 

NOTE:

  1. A native speaker who has completed his / her undergraduate education in an English-medium institution may not be required to provide certification in English Language Proficiency
  2. Institutional TOEFL / IELTS score only from recognized testing centers or AMIDEAST is acceptable
  3. Requirements are applied regardless of educational system or country where student is coming from.
  4. The English proficiency qualifying result should be submitted within 1 week of the commencement of the program
  5. Transfer student need to have English proficiency eligibility upon registration failing which they will have to undergo the preparatory courses as will follow above category

 

        iii.    MATHEMATICS PROFICIENCY

Prospective student is required to fulfill any one of the following Mathematics Proficiency requirements for admission to Undergraduate program as given below:

  1. A minimum score of 500 in EmSAT Mathematics Test
  2. A minimum score of 500 in SAT
  3. Holding diploma or transfer of credit from an institution accredited by MOE and having a grade “C” or above in a Mathematics course.

 

B.  CONDITIONAL ADMISSION REQUIREMENT - UNDERGRADUATE

The VC reserves the right to admit a student on condition under following circumstances where the student does not satisfactorily meet the admission criteria as per MOE:

              i.        CONDITIONAL ADMISSION TO STUDENTS NOT MEETING ENGLISH PROFICIENCY REQUIREMENTS

 

The requirements for conditional admission under the above circumstances has been detailed below:

  1. CONDITIONAL ADMISSION TO STUDENTS NOT MEETING ENGLISH PROFICIENCY REQUIREMENTS

Students who have fulfilled the High School requirement and have achieved an English Proficiency score as given in below table may be conditionally admitted to the Undergraduate program by signing an undertaking for submission of the required English Proficiency score within the first semester. The student is also required to register for the English preparatory course offered at SUC and must obtain a minimum English Proficiency score as per Undergraduate Admission requirements in order to continue his / her admission to the Undergraduate program.

 

Table 2:  English Proficiency Score Range for Conditional Admission to Undergraduate Program

IELTS [ACADEMIC]

TOEFL - ITP

EmSAT Achieve English

Enrollment status

4.5-4.99

450-499

825 - 1099

Conditional enrollment in Undergraduate Program with a maximum of 4 courses (General Education credit-bearing Courses only in subjects for which they have the preparation, knowledge, and Skills to enable them to achieve the course learning outcomes) to be taken in the first semester and register into 45 hours of English preparatory course

  1. Procedure to apply for Conditional admission
  1. Fill up the Application form for Admission in SUC.
  2. Submit Admission entry requirement documents.
  3. Pay the application, registration and first installment fee along with the submission of application form
  4. Candidates without English Proficiency scores and / or Mathematics Proficiency score, will have to appear for the corresponding tests as per schedule.
  5. Students need to register for 45 hours of English preparatory course
  6. Appeal to VC for consideration of conditional admission
  7. Conditional admission may be granted / rejected at VC’s discretion

 NOTE:

1.       Student must submit English proficiency certificate latest by 9th July 2020 and this condition is applicable only for summer 2020 due to COVID-19 pandemic and lockdown

2.       During the current COVID19 pandemic situation in case the student has not appeared in English proficiency test approved by the MOE or is not meeting the minimum score as per the admission criteria the student must register for the official TOEFL IBT special Home Edition Test or the official IELTS Indicator online edition and obtain the passing score as per the admission criteria for the conditional admission. As soon as MoE approved testing centers will open to take English proficiency test, student must appear and submit required English proficiency test score, or subject to dismissal.

3.       Candidate below required English proficiency requirement will not be allowed for admission into undergraduate program

 C. TRANSFER ADMISSION REQUIREMENT- UNDERGRADUATE

SUC accepts students who wish to transfer from a federal or licensed institution in the UAE, or a foreign institution of higher learning based outside the UAE and accredited in its home country.

Transfer of credit is granted under the following conditions:

  1. They must pass the English and Mathematics proficiency requirement.
  2. The student must be in good academic standing and still eligible to return to the current or former institution.
  3. Students who are not in good standing may get transfer only to a different major from the one from which the student is transferring
  4. The course contents mentioned in the Course Delivery Package of the previous institution should match to a minimum of 75% of the SUC Syllabus of the corresponding course thereby ensuring similarity in the course learning outcomes.
  5. The student must attend a minimum of 50% of the credit hours of their study plan at SUC in other words, only up to 50% of the courses offered in SUC can be offered as transfer of credits transferred to the program.
  6. The credit hours completed must be equivalent or higher to the corresponding courses offered at SUC.
  7. The students must have passed the course with a minimum of ‘C’ grade or equivalent.
  8. Maximum credits awarded for transfer admission will be limited to specified courses at SUC. In case credits earned at the original institution are less than those at SUC, the lower credits will be awarded as transfer.
  9. No transfer can be awarded for Capstone and protected courses of SUC.
  10. Once TOC is granted and the Graduation plan is signed by the student, the student cannot challenge the TOC decision during the progression of course.
  11. A student is placed in the Senior Level status only after completing all the balance courses till the junior level.
  12. Incase student changes the major area of study the student will have to re-apply for TOC. Prohibit accepting credit twice for substantially the same course taken at two different institutions.
  13. The grades of transferred courses will not be included while calculating the student’s Grade Point Average (GPA).
  14. The processing fees of TOC is non-refundable and is charged (as per applicable fee structure).
  15. Transfer admission students will not be included in the toppers list.
  16. TOC will be awarded to students of Higher College of Technology diploma holders on the following conditions. (This provision is made available as per the Ministry of Higher Education & Scientific Research (MOE) circular no.1 (amended) dated 11th March 2006).
    1. The 12th standard Certificate should not be less than 50%.
    2. His/her diploma should be accredited and attested by MOE or its equivalence certificate for those who graduate outside UAE.
    3. To check the validity of the certificate issued by HCT and make sure that it is
    4. CGPA should be 2.0 and above.
    5. The student should get “C” grade and above in the following subjects:
  17. English
  18. Math
  19. Computer
    1. Any other conditions followed by the institutions. Once the acceptable transfer of credits is decided, the student is informed and can then proceed for registration. Appropriate fee reduction is given for the courses granted transfer of credit.
  20. Once the TOC is granted, it will be informed to student along with the graduation plan for review & consent with signature.
  21. Once a student will change his/her major, process will be treated as new, thus, additional fee will be applicable as per published fees structure.
  22. Once a student has joined the SUC and wish to enroll external course/s, these courses should be approved by Administration Dept. before starting the course; otherwise TOC will not be granted along with applicable fees.
  23. This TOC process once approved is applicable only for the mentioned intake.
  24. TOC will not be granted to conditionally enrolled student for the courses which are in offer in the 1st semester.
  25. TOC students understand that even if they are left with less number of courses at any level, they cannot be granted courses from next level unless and until they have successfully completed level which they are in, as per SUC policy.
  26. Fee waiver for the TOC courses granted will be applicable only on completion of the program, otherwise, the full amount must be paid.

 

NOTE:

  1. For transfer from one school to other school within SUC, the TOC policy shall remain same. However, the fee structure of the new school to which the student is transferred shall be applicable.
  2. In case the student was granted any scholarship / fee waiver, the percentage of scholarship / fee waiver shall remain same. However, the amount of discount shall be calculated based on the new fee structure applicable for the specific school.

 
   

 

GENERAL EDUCATION

INTRODUCTION

The general education program at the BBA level is designed to develop a well-rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all-inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS

Student will be able to:

  1. To improve communication skills in English and Arabic language.
  2. To develop mathematical, analytical skills, identify qualitative and quantitative relationships and utilize logical thinking.
  3. To develop an understanding of cultural diversity, social responsibility and ethical values.
  4. To develop a sound knowledge of knowledge of Islam culture, UAE culture and history.
  5. To develop a scientific temper among students by introducing them to the basic concepts of natural sciences.
  6. To enable students to use Information Systems tools to analyze, describe and present data effectively using emerging technologies.
  7. To develop well-rounded personalities in students enabling them to pursue excellence in career and as members of society.

LEARNING OUTCOMES

 After successful completion of the course, student will be able to

  1. Communicate effectively in Arabic and English.
  2. Demonstrate skills in problem solving through the application of mathematical & statistical tools.
  3. Identify and critically evaluate ideas, structure clear and persuasive arguments based on an analysis and presentation of evidence.
  4. Explain culture, ethical values with a view to understanding of the global community.
  5. Explain Islamic culture, UAE culture and history.
  6. Demonstrate an understanding of basic scientific principles for practical application and decision-making.
  7. Demonstrate skills of information technology in effective data processing and analyzing.
  8. Demonstrate understanding and apply life skills for self-improvement and enhancing relationships with others.
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
CIS1001 ESSENTIALS OF  IT 3 NONE CORE COURSE
CIS2102 EMERGING TECHNOLOGIES 3 CIS1001 CORE COURSE
ENG1001 ENGLISH 3 NONE CORE COURSE
ENG1102 BUSINESS COMMUNICATION 3 ENG1001 CORE COURSE
GEN1001 CORE LIFE SKILLS & HAPPINESS 3 NONE CORE COURSE
GEN1002 UAE SOCIETY 3 NONE CORE COURSE
GEN1003 CRITICAL THINKING & PROBLEM SOLVING 3 NONE CORE COURSE
GEN2004 GENERAL SCIENCE 3 NONE CORE COURSE
GEN2005 BASIC ARABIC * 3 NONE CORE COURSE
GEN2006 ADVANCED ARABIC * 3 NONE CORE COURSE
GEN2007 ISLAMIC CULTURE 3 NONE CORE COURSE
MAT1001 BUSINESS MATHEMATICS 3 NONE CORE COURSE
MAT1102 BUSINESS STATISTICS 3 MAT1001 CORE COURSE
TOTAL CREDITS 36    

* STUDENTS NEED TO TAKE EITHER OF BASIC ARABIC AND ADVANCED ARABIC COURSE

 

BUSINESS EDUCATION

INTRODUCTION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.

GOALS

  1. To develop business competencies among students to meet the challenges of business environment.
  2. To develop conceptual clarity of business management processes in the functional areas.
  3. To develop business decision making skills through business analytics.
  4. To develop research skills in understanding business trends and practices.
  5. To inculcate values and ethical behavior necessary for conducting business.

LEARNING OUTCOMES

After successful completion of the major, student will be able to

  1. Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices.
  2. Demonstrate understanding of multicultural & ethical issues in business and management practice.
  3. Develop skills in business management and research techniques.
  4. Analyze micro and macro business environments f effective decision making and formulating business strategies.
  5. Relate best practices in industry through professional interaction.
  6. Relate best practices in industry through professional interaction

Core Courses

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
FIA1001 PRINCIPLES OF FINANCIAL ACCOUNTING 3 NONE CORE COURSE
FIA2102 PRINCIPLES OF MANAGERIAL ACCOUNTING 3 FIA1001 CORE COURSE
MAT2103 QUANTITATIVE TECHNIQUES FOR BUSINESS 3 MAT1102 CORE COURSE
INE3102 ENTREPRENEURSHIP(P) 3 MGM1001 CORE AND PROTECTED COURSE
BUS4103 BUSINESS RESEARCH METHODS  3 MAT1102 CORE COURSE
BUS4004 BUSINESS ETHICS  3 NONE CORE COURSE
BUS4205 GLOBALIZATION AND EMERGING MARKETS 3 ECO2102,FIA 2013 CORE COURSE
ECO2001 MICRO ECONOMICS 3 NONE CORE COURSE
ECO2102 MACRO ECONOMICS 3 ECO2001 CORE COURSE
FIA2103 PRINCIPLES OF FINANCE 3 FIA1001 CORE COURSE
CIS4104 MANAGEMENT INFORMATION SYSTEM 3 CIS1001 CORE COURSE
BUS3001 BUSINESS LAW 3 NONE CORE COURSE
MKT2201 PRINCIPLES OF MARKETING 3 ECO2001 & FIA1001 CORE COURSE
MGM1001 PRINCIPLES OF MANAGEMENT 3 NONE CORE COURSE
MGM3103 OPERATIONS MANAGEMENT 3 MGM1001 CORE COURSE
TOTAL CORE COURSES CREDIT 45    

 

Capstone Courses

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 STRATEGIC MANAGEMENT (C,S) 3 SENIOR STATUS, MGM3103 & MKT2201, FIA2103 CAPSTONE AND SENIOR STATUS COURSE
IND4102/
IND4203
PRINCIPLES OF MANAGERIAL ACCOUNTING 3 SENIOR STATUS/SENIOR STATUS & BUS4103 CAPSTONE AND SENIOR STATUS COURSE
TOTAL CAPSTONE COURSES CREDIT 6    

 

Electives - Choose Any Four

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
INE3101 INNOVATION (E,P) 3 GEN1003 ELECTIVE AND PROTECTED COURSE
MGM3102 ORGANIZATIONAL BEHAVIOR(E) 3 MGM1001 ELECTIVE COURSE
MGM3104 MANAGEMENT OF HUMAN RESOURCES (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- MARKETING (E) 3 CIS 1001 & MKT 2201 ELECTIVE COURSE
BUS3002  CROSS CULTURAL COMMUNICATION (E) 3 NONE ELECTIVE COURSE
MGM3105 E-CUSTOMER RELATIONS MANAGEMENT (E) 3 MGM1001 ELECTIVE COURSE
TOTAL ELECTIVE COURSES CREDIT 12    
TOTAL CREDITS REQUIRED IN BUSINESS EDUCATION        63    

E.S – Senior Level, C – Capstone, E – Elective , E, P – Elective & Protected and P – Protected

 

BBA in Innovation & Entrepreneurship

INTRODUCTION Innovation and Entrepreneurship play an important role in the social and economic development of any economy in the world. Entrepreneurial start-ups strengthen the economy by identifying new opportunities and redirecting resources to them. Established firms need to be innovative in order to develop competitive advantage fo...

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