Digital marketing: A powerful approach to grow and compete

Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization.  But to what extent? That’s the question to answer a...
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Using Learning Stations as a Teaching Tool

It is easy to become overwhelmed with the sheer amount of syllabus that we, as faculty, need to work through during the semester. Inevitably, there are sections that even we struggle to find interesting. It can become hard to motivate students when we are teaching such sections. I’ve found that learning stations work well for me in such cases....
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MARKETING STRATEGY FOR THE ERA OF DISRUPTION

By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...
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Financial statement lending

Written by: Abdula Ali Elabed Financial statement lending places most of its emphasis on evaluating the information from the firm's financial statements (balance sheet and income statement). Financial statement lending information is often hard data and it’s a type of transaction-based lending. The terms of t...
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Lending technologies for the Small and Medium Enterprises (SMEs)

Written by: Mohammad Ali Elabed & Abdullah Ali Elabed Lending technologies can be distinguished based on many different dimensions such as structure of the loan contracts, screening and underwriting policies or procedures, monitoring strategies and mechanisms, and the primary source of information. ...
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Modernizing the pilgrim retail

Shopping is an indispensable part of the ilgrimage. Religious tourists buy myriad range of merchandise at religious destinations for their survival, religious or social needs. A lot of shopping is by the virtue of traditions. Retailers across the world have capitalized on the opportunities of marketing their merchandise to pilgrims using...
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Management Functions in Personal Life

By: Umer Mehmood Dadu In everyday life, a person does many things like managing home, family, work, shopping, saving pocket money, purchasing vegetables, managing social life, and many more. If one observes keenly, unknowingly, in all these activities, a person actually manages many things in the daily life. Activities like money managem...
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Crypto Currencies and the T-20 cricket International

Satoshi Nakamoto is believed to have founded the first crypto currency Bitcoin, in the year 2004. No one knows the whereabouts of Mr. Satoshi so far. The reasons are clear. Now we find more than 1,000 crypto currencies in the world financial market although unregulated.  When this article is being published, the Bitcoin was traded in the CEX 10...
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Ways to Grow With Minimum Environmental Hazard

To grow is a basic human instinct. Civilizations across the globe and across the time have celebrated growth and people responsible for growth have always been admired and respected and others have been advised to get inspired by these examples. Nations from every corner of the world have made policies, provided incentives and have taken steps to f...
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Currency Crisis – The Strategies to Mitigate its Impact on Investors

Student Name: Moath Assad Srour   ID: 11088 Currency crises played a huge role in the economic disturbance of the interwar. Currency crisis is a type of financial crisis that occurs when there is decline in the value of a country's currency. This kind of decline in the currency impacts the economy severely and brings it to the ...
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