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Compassionate Marketing – A Futuristic Strategic Marketing Tool to Win the Hearts and Minds of Consumers
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Economic Dimension of Social Media Marketing
What is Social Media Marketing? Social Media Marketing provides businesses the opportunity to leverage the power of social media plat...
Strategy Analytics: A Contemporary Issue on Strategy
In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...
Developing and Calibrating Digital Business Model
Digital business is thriving nowadays with companies like Amazon and Alibaba leading the digital business wave. Amazon made USD 232 billion in sales in 2018, a big jump from USD 107 billion in sales in 2015 which accounted for more than 100% CAGR (Compounded Annual Growth Rate) from 2015. ...
USING TECHNOLOGY TO CREATE PERSONALIZED CUSTOMER VALUE
Today’s business world witnesses’ paradox in creating value t...
