In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...

 Digital business is thriving nowadays with companies like Amazon and Alibaba leading the digital business wave. Amazon made USD 232 billion in sales in 2018, a big jump from USD 107 billion in sales in 2015 which accounted for more than 100% CAGR (Compounded Annual Growth Rate) from 2015. ...

Today’s business world witnesses’ paradox in creating value t...

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Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization.  But to what extent? That’s the question to answer a...

By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...

Shopping is an indispensable part of the ilgrimage. Religious tourists buy myriad range of merchandise at religious destinations for their survival, religious or social needs. A lot of shopping is by the virtue of traditions. Retailers across the world have capitalized on the opportunities of marketing their merchandise to pilgrims using...

Student Name: Moath Assad Srour   ID: 11088 Currency crises played a huge role in the economic disturbance of the interwar. Currency crisis is a type of financial crisis that occurs when there is decline in the value of a country's currency. This kind of decline in the currency impacts the economy severely and brings it to the ...

In today’s ever competitive business scenario, positioning could be considered as one of the latest marketing strategies that a company intends to use. It is due to every industry is crowded with more competitors driving to intensive competition. It leaves consumers to be confused with the selection of suitable products/services/brands to buy ...

​Bengaluru, June 21 (IANS) Celebrating World Music Day on Tuesday, e-commerce marketplace Flipkart released a survey showing consumer shift towards premium audio brands and massive spike for the hi-tech audio devices. "Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. Most of our customers are either ...