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Marketing Innovation Value Chain Model - A Strategic Marketing Tool to Steer through the Troubled Times
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Marketing Strategy during Covid-19 and the Way Forward
Though the current health crisis has a legacy in the past, but with advanced medical and IT infrastructure, this unprecedented crisis has been a big jolt to the entire world. Business across the world is facing numerous challenges due to draconian lockdowns and normal life came to standstill in many places. Mental he...
Economic Dimension of Social Media Marketing
What is Social Media Marketing?
Social Media Marketing provides businesses the opportunity to leverage the power of social media plat...
Strategy Analytics: A Contemporary Issue on Strategy
In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...