USING TECHNOLOGY TO CREATE PERSONALIZED CUSTOMER VALUE

Today’s business world witnesses’ paradox in creating value t...

Digital marketing: A powerful approach to grow and compete

Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization.  But to what extent? That’s the question to answer a...

MARKETING STRATEGY FOR THE ERA OF DISRUPTION

By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...

Modernizing the pilgrim retail

Shopping is an indispensable part of the ilgrimage. Religious tourists buy myriad range of merchandise at religious destinations for their survival, religious or social needs. A lot of shopping is by the virtue of traditions. Retailers across the world have capitalized on the opportunities of marketing their merchandise to pilgrims using...

Currency Crisis – The Strategies to Mitigate its Impact on Investors

Student Name: Moath Assad Srour   ID: 11088 Currency crises played a huge role in the economic disturbance of the interwar. Currency crisis is a type of financial crisis that occurs when there is decline in the value of a country's currency. This kind of decline in the currency impacts the economy severely and brings it to the ...

Positioning Trap? -A Boon or Bane

In today’s ever competitive business scenario, positioning could be considered as one of the latest marketing strategies that a company intends to use. It is due to every industry is crowded with more competitors driving to intensive competition. It leaves consumers to be confused with the selection of suitable products/services/brands to buy ...

Demand for new-age audio gadgets up on Flipkart: Survey

​Bengaluru, June 21 (IANS) Celebrating World Music Day on Tuesday, e-commerce marketplace Flipkart released a survey showing consumer shift towards premium audio brands and massive spike for the hi-tech audio devices. "Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. Most of our customers are either ...

IBM patents Google Glass-like night vision eyewear

New York, June 19 (IANS) US tech giant IBM has patented an eye wear like Google Glass that will have red-eyed night vision capabilities, a media report said. Although not promising a true night vision, the device is described in the patent to improve sight under low light by tricking the brain to focus on high contrast imagery. "IBM's Google ...

Your smartphone loses half of its value in a month!

​London, June 16 (IANS) Planning to buy a new smartphone? Remember that the device may lose half of its value in a month which is even faster than your car, says an interesting study. While cars typically lost 20 per cent of their value a year after being driven off, money-draining smartphones went down up to 65 per cent of their value in just...

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