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Marketing Innovation Value Chain Model - A Strategic Marketing Tool to Steer through the Troubled Times
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Economic Dimension of Social Media Marketing
What is Social Media Marketing? Social Media Marketing provides businesses the opportunity to leverage the power of social media plat...
Strategy Analytics: A Contemporary Issue on Strategy
In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...