Marketing Strategy during Covid-19 and the Way Forward

Though the current health crisis has a legacy in the past, but with advanced medical and IT infrastructure, this unprecedented crisis has been a big jolt to the entire world. Business across the world is facing numerous challenges due to draconian lockdowns and normal life came to standstill in many places. Mental he...

Economic Dimension of Social Media Marketing

What is Social Media Marketing? Social Media Marketing provides businesses the opportunity to leverage the power of social media plat...

Strategy Analytics: A Contemporary Issue on Strategy

In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...

Developing and Calibrating Digital Business Model

 Digital business is thriving nowadays with companies like Amazon and Alibaba leading the digital business wave. Amazon made USD 232 billion in sales in 2018, a big jump from USD 107 billion in sales in 2015 which accounted for more than 100% CAGR (Compounded Annual Growth Rate) from 2015. ...

USING TECHNOLOGY TO CREATE PERSONALIZED CUSTOMER VALUE

Today’s business world witnesses’ paradox in creating value t...

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