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Inclusive Marketing Strategy to Tackle Standardization versus Localization Dilemma
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Strategy Analytics: A Contemporary Issue on Strategy
In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...
Developing and Calibrating Digital Business Model
Digital business is thriving nowadays with companies like Amazon and Alibaba leading the digital business wave. Amazon made USD 232 billion in sales in 2018, a big jump from USD 107 billion in sales in 2015 which accounted for more than 100% CAGR (Compounded Annual Growth Rate) from 2015. ...
USING TECHNOLOGY TO CREATE PERSONALIZED CUSTOMER VALUE
Today’s business world witnesses’ paradox in creating value t...
Digital marketing: A powerful approach to grow and compete
Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization. But to what extent? That’s the question to answer a...
MARKETING STRATEGY FOR THE ERA OF DISRUPTION
By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...
Modernizing the pilgrim retail
Shopping is an indispensable part of the ilgrimage. Religious tourists buy myriad range of merchandise at religious destinations for their survival, religious or social needs. A lot of shopping is by the virtue of traditions. Retailers across the world have capitalized on the opportunities of marketing their merchandise to pilgrims using...