Strategy Analytics: A Contemporary Issue on Strategy

In the past, Strategic Business environmental changes triggered organizations to delve into the sphere of what was known as knowledge management. Today digitization of business has changed the strategic analysis content, context...

Developing and Calibrating Digital Business Model

 Digital business is thriving nowadays with companies like Amazon and Alibaba leading the digital business wave. Amazon made USD 232 billion in sales in 2018, a big jump from USD 107 billion in sales in 2015 which accounted for more than 100% CAGR (Compounded Annual Growth Rate) from 2015. ...

USING TECHNOLOGY TO CREATE PERSONALIZED CUSTOMER VALUE

Today’s business world witnesses’ paradox in creating value t...

Digital marketing: A powerful approach to grow and compete

Management of every organization serving any sector and operating in any industry must prioritize marketing and related activities. Understanding and improving customer experiences are important. Digitization and technology enhancement has become a need of hour. Survival is in digitization.  But to what extent? That’s the question to answer a...

MARKETING STRATEGY FOR THE ERA OF DISRUPTION

By: Prof. A M Sakkthivel, Skyline University College Post millennium witnessed numerous disruptions in the way of doing businesses such as emergence of internet, online business, online banking, digital currency, driverless automobiles, free information to all, and many more. Such disruptions leading to creation of several new v...

Modernizing the pilgrim retail

Shopping is an indispensable part of the ilgrimage. Religious tourists buy myriad range of merchandise at religious destinations for their survival, religious or social needs. A lot of shopping is by the virtue of traditions. Retailers across the world have capitalized on the opportunities of marketing their merchandise to pilgrims using...

Currency Crisis – The Strategies to Mitigate its Impact on Investors

Student Name: Moath Assad Srour   ID: 11088 Currency crises played a huge role in the economic disturbance of the interwar. Currency crisis is a type of financial crisis that occurs when there is decline in the value of a country's currency. This kind of decline in the currency impacts the economy severely and brings it to the ...

Positioning Trap? -A Boon or Bane

In today’s ever competitive business scenario, positioning could be considered as one of the latest marketing strategies that a company intends to use. It is due to every industry is crowded with more competitors driving to intensive competition. It leaves consumers to be confused with the selection of suitable products/services/brands to buy ...

Demand for new-age audio gadgets up on Flipkart: Survey

​Bengaluru, June 21 (IANS) Celebrating World Music Day on Tuesday, e-commerce marketplace Flipkart released a survey showing consumer shift towards premium audio brands and massive spike for the hi-tech audio devices. "Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. Most of our customers are either ...

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