While 2020 has forced each of us to grapple with difficult issues — from the Covid-19 pandemic to social justice to climate change — it has also made clear that no single government or organization will be able to solve them all. It's going to take all of us, which is why now, more than ever, people are also looking to leading brands and businesses to be part of the solution. Companies like ours are fortunate to have the global presence and scale to help tackle big challenges. In the 100 markets where McDonald's operates, we see about 80% of the population in a given year and serve about 65 million people a day.Few organizations have that kind of reach, and our customers rightly expect us to use it to make a difference. Consumers tell us that when they feel good about brands and when they understand that a corporation's purpose, mission and values match their own, they will visit more often. There is no formula a company can use to define its purpose. It has to flow authentically from what a company values, how it acts and what it does in the world.