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Current and Future Trends in International Business

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Faculty member, Dr. Sakkthivel AM, discusses the current and future trends in international business in this YouTube video.
Marketing is very important in every business, be it locally or globally. And every country has different types of consumers. It is the role of marketing to understand the consumers' tastes and preferences to create an effective marketing strategy.
There are various areas that marketing should focus on for every business. These include the Emerging Market Strategies. When looking at the strategies, a business must look deeply into the population, economic growth, and workforce of a country.
Other important areas are the micro, small, and medium global business hubs.  Learn more about them by watching the rest of the video.