The Future of online shopping behavior is quite complex to comprehend because the trend has a stage of maturity. There are excellent and sensational experiences like Omni-Channel marketing services, evident statistics of increasing E-commerce, swift delivery of goods through drone, product description video over traditional labeling, engaging content, augmented reality, virtual reality, and 3D configuration, among others. Research reveals that through the smartphone’s personalized approach, consumer spending increased dramatically. Behind online shopping, the scope for behavioral aspects among the customers may change over time. Shopping doesn’t fulfill the purchase of goods and services, it’s an experience, an entertainment, a stress buster, refresher, a trigger for change, a meeting point, togetherness, new places, memories, a form of socialization, etc.

The possible continuity of online purchase behavior that is appropriate and fruitful for carrying out certain services which account for less time-consuming, comfortable, agile functions and very significant factor like i.e. physical presence, doesn’t make much difference. On the other hand, if you happen to revisit history, even in the developed world, after the initial surge in online shopping, it was noticed that there was a negative trend in the market followed again by the uptrend. This volatility is common due to economical and consumer behavioral changes on a regular interval. Overall, robust technological experience and comfort, the millennials are relishing their experiences to the fullest and the overall trend is very positive, but the query remains, is it sustainable? Cybersecurity, privacy, technological addiction, lack of touch and feel, frauds, legitimacy of a website, delay delivery, lack of scope for negotiation on price, blind purchase, and mistakes, etc. are certain grey areas that need to be addressed by the domain-specific expertise based on the changing dynamics of business trend.

The economic development of a nation varies in countries based on many internal and external resources. Except for the few features, most of the online offering by the marketer become globally standardized, hence, the challenges are inevitable. The total infrastructure (IoT, ICT, digital platform, etc.) in many countries is still in the differential stage of development. Hence, the execution strategies need to be well balanced with brick and mortar strategy. Still, there is a wide gap between these two modes of business i.e. offline and on-line. The firm should follow the footstep by the incremental deployment of online strategies, after the comprehensive understanding of the marketplace and ensuring the technological capability of the firm for regular updating on demanding application software and hardware to meet the customer demand and also to seamless engaging content with the consumer.

The focus of the firm does not only remain in the online channels, but the quality of the goods and services are also important for any business. The payment gateways need to be embedded with smartphones with high-level encrypted software to have a smooth and safe purchase. Though the online platform has a lot of potentials to grow further, it can destroy the company if products and services are inferior. The way the company will address customer complaints in online sales will make a difference.