New Delhi, June 15 (IANS) E-commerce major Flipkart on Tuesday announced the launch of laptop sale event "Lap it Up!" on its website in collaboration with Intel India. The campaign will offer latest laptop brands at some exciting prices with EMI option. “Around 50 per cent of our demand comes from tier II and III cities as a lot of the new models are not available in these cities. Our latest campaign has been designed in line with this trend to make latest laptops and technology accessible to our customers across geographies,” Adarsh K. Menon, Vice President (electronic and auto) Flipkart, said in a statement. “Our endeavour has always been to make technology affordable and accessible, especially for the first-time buyers,” added Anand Ramamoorthy, Director (consumption sales) South Asia, Intel.