Diesel to style AC Milan football club off-field

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​Breganze (Italy), Oct 1 (IANS) International lifestyle brand Diesel has become the official style partner of AC Milan football club, in a move to reach out to the younger market.

The partnership will last at least for the next 3 years, when Diesel will be dressing the AC Milan team "off-field", said a statement issued on behalf of the brand.

Renzo Rosso, Diesel's founder, said: "This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fuelled with irony, innovation and modernity."

AC Milan Vice-President and CEO Barbara Berlusconi, said: "I grew up with the red and black colours. I've always felt they were like a second skin. They've become my passion - the same passion that has driven AC Milan and Diesel to set up this partnership.

"Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs."

Author: Super User
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