28, 2016, at Dubai International Exhibition and Convention Centre, Showcase Theatre. Dr. Amitabh discussed the Changing Role of Destination Management Organizations in his session. On his interview, Dr. Amitabh stated, "There are 3 C's that they have to focus nowadays: Communication, Creativity, and Crisis. And once they are able to integrate all these three in their objectives, there's a possibility that more and more successful destination is there."