SUC Dean Dr.Amitabh Upadhaya was one of the keynote speakers at this year's Arabian Travel Market conference held on April
28, 2016, at Dubai International Exhibition and Convention Centre, Showcase Theatre. Dr. Amitabh discussed the Changing Role of Destination Management Organizations in his session. On his interview, Dr. Amitabh stated, "There are 3 C's that they have to focus nowadays: Communication, Creativity, and Crisis. And once they are able to integrate all these three in their objectives, there's a possibility that more and more successful destination is there."