Cosmetics Buying Behavior of Young UAE Female Consumers: The Influence of Demographics
The purpose of this article is to investigate the influence of demographics on cosmetic buying behavior of young female consumers in the Emirate of Abu Dhabi in the UAE. To achieve this purpose, the descriptive research methodology was em- ployed. Convenience sampling procedure used to choose female consumers between 16 to 42 years. The findings of this study indicated that female consumers tend to compare price of different brands, prefer brands made in specific countries as well as brands that are heavily advertised. Another important outcome found from this research that personality and self-concept are not important for femle consumers. Finally, there was a singificant difference in the consumer age, education, and income.Keywords: Female buying behavior, Consumer Demographics, Cosmetics, UAE
Suggested citation: Khraim, H,S. (2010) Cosmetics Buying Behavior of Young UAE Female Consumers: The Influence of Demographics. Skyline Business Journal, Volume 6, No 1, pp 23-31.