Motivating the stakeholders through a contest based mobile application for promoting and rewarding sustainability initiatives

Ramakrishna Yanamandra, Skyline University College, Sharjah, UAE
Avadhanam Ramesh, Vignana Jyothi Institute of Management, Hyderabad, India
Abstract
Sustainability is a key challenge confronted by nations, industry, governments leading to an integrated effort across all stakeholders. Information Communications Technology (ICT) is found to act as an enabler for promoting the awareness about sustainability and encourage all stakeholders to voluntarily participate in the sustainability initiatives. Mobile App, one of the most important ICT tool, has the ability to reach masses easily for promoting sustainability. While there are many mobile apps which have been creating awareness about the importance of achieving sustainability in the world in various aspects, the number of apps which can capture and reward the sustainability initiatives of all stakeholders is minimal. It is found that the voluntarily participation of all stakeholders would improve if they are rewarded for their contribution towards achieving sustainability. Therefore, this paper proposes a mobile application to promote, capture and reward the sustainability initiatives of types of stakeholders. This mobile app would be useful for governments and regulatory authorities for increasing the overall sustainability from diverse perspectives.

Keywords: Sustainability, rewards, motivation, ICT, mobile application, stakeholders.

Suggested citation: Yanamandra, R. & Ramesh, A. (2019). Motivating the stakeholders through a contest based mobile application for promoting and rewarding sustainability initiatives. Skyline Business Journal, 15(2), 30-40. https://doi.org/10.37383/SBJ14021903 

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Notes on contributors
Dr. Ramakrishna Yanamandra is an Assistant Professor at Skyline University College, Sharjah. He possesses around twenty-five years of corporate and academic experience. He was a Manager-Operations in a leading Public Sector Undertaking in India and he managed large scale projects related to production and operations management which involve conceptualization, planning and execution by interacting with all the stakeholders of the project to satisfy them. He holds a PhD in Supply Chain Management from Jawaharlal Nehru Technological University (JNTU), Hyderabad, India. He was successful in solving some of the challenging issues of supply chains in many projects which were handled by him. His teaching interests include Supply Chain Management, Operations Management, Lean Management, Total Quality Management, Six Sigma, Project Management and Service Operations Management at Post-Graduate level in leading Business Schools. His areas of research include, Logistics and Supply Chain Management, SCM in SMEs, SCM in Healthcare Sector, and Quality in Higher Education, etc. He has published several articles in leading international journals. He has successfully conducted many Executive Development Programmes (EDPs) and Management Development Programmes (MDPs) for various Government and Private sector enterprises in the area of Supply Chain Management.

Avadhanam Ramesh is presently working as Senior Assistant Professor in Vignana Jyothi Institute of Management, Hyderabad, India. With over two decades of academic experience in research and teaching of marketing subjects, he published several case studies. One of his case study got second best case award in Indian School of Business (ISB) – IVEY Global Case Competition in 2014.  He published several articles in national and international journals in the field of marketing. He presented research papers in many international conferences conducted by the prestigious Indian Institute of Managements (IIMs) in India.
Suggested citation
Yanamandra, R. & Ramesh, A. (2019). Motivating the stakeholders through a contest based mobile application for promoting and rewarding sustainability initiatives. Skyline Business Journal, 15(2), 30-40. https://doi.org/10.37383/SBJ14021903