BBA Concentration in Marketing and Retail Management
The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment and retail banking, logistics and supply chain management and marketing of various other services and products. It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management
BBA with concentration in Marketing and Retail management is intended to prepare students to comprehend basic marketing and retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment. BBA with concentration in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management
PLG1 - Demonstrate knowledge and its application for business management.
PLG2 - Develop skills to manage business effectively.
PLG3 - Enhance competencies for effective decision making in business management.
PLG4 - Embed values to manage and sustain businesses.
PLG5 - Develop strategies to lead business towards success.
Students Outcomes (Program Learning Outcomes)
PLO1 - Demonstrate theoretical and practical knowledge required to manage business organization.
PLO2.1 - Apply cognitive and technical skills for business management.
PLO2.2 - Apply behavioral and interpersonal skills for business management.
PLO3 - Analyze insights and trends in regional and global business environment to assist in decision-making.
PLO4 - Critically understand the principles of ethics and values in context of economic, environmental, and social sustainability of business.
PLO5 - Apply business strategies and leadership styles to improve organizational performance.
Marketing and Retail Management Concentration Learning Outcomes (CoLOs)
Student will be able to
CoLO1. Express theoretical and practical knowledge of marketing and retail management.
CoLO2. Demonstrate analytical, communication and interpersonal skills in marketing and retail services.
CoLO3. Demonstrate professional competencies to manage marketing and retailing.
Marketing & Sales
Typical Job Titles
Marketing & Sales Executive
Distribution/ Logistics / Supply chain Executiv
Media Planning /Buying / Selling Executive
Account Executive @ Marketing Communications Firm
Market Research Executive
Customer Relationship Executive
Digital/Social Media/Marketing Executive
Customer Relationship Executive
|CIS1001||Essentials of IT||3||NONE||Core Course|
|ENG1102||Business Communication||3||ENG1001||Core Course|
|GEN1001||Core Life Skills and Happiness||3||NONE||Core Course|
|GEN1002||UAE Society||3||NONE||Core Course|
|GEN1003||Critical Thinking and Problem Solving||3||NONE||Core Course|
|GEN2004||General Science||3||NONE||Core Course|
|GEN2005 / GEN2006||Basic Arabic / Advanced Arabic||3||NONE||Core Course|
|GEN2007||Islamic Culture||3||NONE||Core Course|
|GEN2008||Innovation Entrepreneurship and Sustainability||3||NONE||Core Course|
|MAT1001||Business Mathematics||3||NONE||Core Course|
|MAT1102||Business Statistics||3||MAT1001||Core Course|
|GENERAL EDUCATION CREDITS||36||36|
|FIA1001||Principles Of Financial Accounting||3||NONE||Core Course|
|FIA2102||Principles Of Managerial Accounting||3||FIA1001||Core Course|
|MAT2104||Business Analytics||3||MAT1102||Core Course|
|BUS4103||Business Research Methods||3||MAT1102||Core Course|
|BUS4004||Business Ethics||3||NONE||Core Course|
|BUS4206||International Business||3||ECO2102, FIA2013||Core Course|
|ECO2001||Micro Economics||3||NONE||Core Course|
|ECO2102||Macro Economics||3||ECO2001||Core Course|
|FIA2103||Principles of Finance||3||FIA1001||Core Course|
|CIS4104||Management Information System||3||CIS1001||Core Course|
|BUS3001||Business Law||3||NONE||Core Course|
|MKT2201||Principles Of Marketing||3||ECO2001 and FIA1001||Core Course|
|MGM1001||Principles of Management||3||NONE||Core Course|
|MGM3103||Operations Management||3||MGM1001||Core Course|
|INE3103||Managing Innovation||3||GEN2008||Core Course|
|MGM3102||Organizational Behavior||3||MGM1001||Core Course|
|BUS3002||Cross Cultural Communication||3||NONE||Core Course|
|MGM4406||Strategic Management (C,S)||3||SENIOR STATUS, MGM3103, MKT2201 and FIA2103||Capstone And Senior Status Course|
|IND4102||Internship (C,S)||6||SENIOR STATUS||Capstone And Senior Status Course|
|CAPSTONE COURSES CREDIT||9||9|
|TOTAL CORE COURSES CREDIT||63||63|
|MKT3110||Consumer Behavior||3||MKT2201||Core Course|
|MKT3111||Integrated Marketing Communication||3||MKT2201||Core Course|
|MKT3112||Retail Management||3||MKT2201||Core Course|
|MKT4213||Logistics and Supply Chain Management||3||MAT1102 and MKT2201||Core Course|
|MKT4122||E- Marketing||3||MKT2201||Core Course|
|MKT4116||Retail Merchandizing and Pricing (C,S)||3||SENIOR STATUS||Capstone and Senior Status course|
|Electives – Choose Any One|
|MKT4123||Services Marketing (E)||3||MKT2201||Elective Course|
|MKT4118||Sales Management (E)||3||MKT2201||Elective Course|
|TOTAL CREDITS REQUIRED IN MARKETING AND RETAIL MANAGEMENT CONCENTRATION||21||21|
In 2022, 56% graduate students received financial support towards their tuition fees.
Financial Support Options:
Undergraduate Merit Scholarships
Youth Empowerment Scholarships
Tuition Discount for Sponsored Undergraduates