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Undergraduate Programs

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BBA Concentration in Marketing and Retail Management


The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment and retail banking, logistics and supply chain management and marketing of various other services and products. It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management 
BBA with concentration in Marketing and Retail management is intended to prepare students to comprehend basic marketing and retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment. BBA with concentration in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management

PLG1 - Demonstrate knowledge and its application for business management.

PLG2 - Develop skills to manage business effectively.

PLG3 - Enhance competencies for effective decision making in business management.

PLG4 - Embed values to manage and sustain businesses.

PLG5 - Develop strategies to lead business towards success.




Digital/Social Media

Marketing & Sales

Typical Job Titles

Marketing & Sales Executive

Distribution/ Logistics / Supply chain Executiv

Product Executive

Brand Executive

Media Planning /Buying / Selling Executive

Account Executive @ Marketing Communications Firm

Market Research Executive

Customer Relationship Executive

Digital/Social Media/Marketing Executive

Customer Relationship Executive


Code Course Credits Prerequisite
General Education Courses
CIS1001Essentials of  IT3NONECore Course
ENG1001English3NONECore Course
ENG1102Business Communication3ENG1001Core Course
GEN1001Core Life Skills and Happiness3NONECore Course
GEN1002UAE Society3NONECore Course
GEN1003Critical Thinking and Problem Solving3NONECore Course
GEN2004General Science3NONECore Course
GEN2005 / GEN2006Basic Arabic / Advanced Arabic3NONECore Course
GEN2007Islamic Culture3NONECore Course
GEN2008Innovation Entrepreneurship and Sustainability3NONECore Course
MAT1001Business Mathematics3NONECore Course
MAT1102Business Statistics3MAT1001Core Course
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Financial Support

In 2022, 56% graduate students received financial support towards their tuition fees.

Financial Support Options:

Undergraduate Merit Scholarships

Youth Empowerment Scholarships

Tuition Discount for Sponsored Undergraduates




Prof. Mohammad Inairat

Professor, Vice Chancellor

Dr. Deepak Kalra

Associate Professor, Deputy Vice Chancellor

Prof. Naseem Abidi

Professor, Dean - School of Business 

Prof. Nizar M.F. Sahawneh

Professor, Chair-MBA Program

Dr. Ramakrishna Yanamandra

Associate Professor, Chair-BBA Program - School of Business