Curriculum

SUC ensures that the BBA curriculum is distinctive and superior in nature. It significantly extends the knowledge and nurtures intellectual maturity to probe into the depths of knowledge and to specialize in skills with a sense of creative independence. The student is thus enabled to accomplish the goals as anticipated in the program and transfer them to the professional areas.

The BBA program is carefully planned and directly related and appropriate to the mission and purposes of the institution as well as the goals and objectives of the degree program. As far as the BBA program instruction is concerned, SUC adequately supports and critically evaluates experimental and teaching methods to improve instruction, ensures that each student enrolled in the course receives a Course Delivery Package (CDP) on the first day of the class that includes the following Syllabus:
Credit hours, Pre Requisites, Course description, Learning outcomes, Course contents, Academic strategies, Course policies, Class Schedule, Mode of Assessment, Information on core text

Moreover, SUC uses regular evaluation of all courses; instructional pedagogy and feedback through a well-developed Institutional Effectiveness System.

CURRICULUM REQUIREMENTS

The curriculum provides the student with General Education, core study in Business Administration and a major field of study.

All students pursuing a Bachelor of Business Administration (BBA) Program must complete the following requirements:

  NO. OF CREDITS
NO. OF COURSES
General Education 36 12
Business Education 63 21
Major 21 7
Total Requirements 120 40

GENERAL EDUCATION

The general education program at the BBA level is designed to develop a well-rounded personality. The courses aim at improving communication & interpersonal skills along with instilling in students lifelong learning attitude. An all-inclusive knowledge base that is provided to the students encompassing science, computing, humanities, and culture inculcates a sensitive and scientific temper in the young professionals.

GOALS
Student will be able to:
  •     To improve communication skills in English and Arabic language.
  •     To develop mathematical, analytical skills, identify qualitative and quantitative relationships and utilize logical thinking.
  •     To develop an understanding of cultural diversity, social responsibility and ethical values.
  •     To develop a sound knowledge of knowledge of Islam culture, UAE culture and history.
  •     To develop a scientific temper among students by introducing them to the basic concepts of natural sciences.
  •     To enable students to use Information Systems tools to analyze, describe and present data effectively using emerging technologies.
  •     To develop well-rounded personalities in students enabling them to pursue excellence in career and as members of society.

LEARNING OUTCOMES
After successful completion of the course, student will be able to
  •     Communicate effectively in Arabic and English.
  •     Demonstrate skills in problem solving through the application of mathematical & statistical tools.
  •     Identify and critically evaluate ideas, structure clear and persuasive arguments based on an analysis and presentation of evidence.
  •     Explain culture, ethical values with a view to understanding of the global community.
  •     Explain Islamic culture, UAE culture and history.
  •     Demonstrate an understanding of basic scientific principles for practical application and decision-making.
  •     Demonstrate skills of information technology in effective data processing and analyzing.
  •     Demonstrate understanding and apply life skills for self-improvement and enhancing relationships with others.

COURSE CURRICULUM

ODE COURSE CREDITS PREREQUISITE COURSE TYPE
CIS1001 ESSENTIALS OF  IT 3 NONE CORE COURSE
CIS2102 EMERGING TECHNOLOGIES 3 CIS1001 CORE COURSE
ENG1001 ENGLISH 3 NONE CORE COURSE
ENG1102 BUSINESS COMMUNICATION 3 ENG1001 CORE COURSE
GEN1001 CORE LIFE SKILLS & HAPPINESS 3 NONE CORE COURSE
GEN1002 UAE SOCIETY 3 NONE CORE COURSE
GEN1003 CRITICAL THINKING & PROBLEM SOLVING 3 NONE CORE COURSE
GEN2004 GENERAL SCIENCE 3 NONE CORE COURSE
GEN2005 BASIC ARABIC * 3 NONE CORE COURSE
GEN2006 ADVANCED ARABIC * 3 NONE CORE COURSE
GEN2007 ISLAMIC CULTURE 3 NONE CORE COURSE
MAT1001 BUSINESS MATHEMATICS 3 NONE CORE COURSE
MAT1102 BUSINESS STATISTICS 3 MAT1001 CORE COURSE
TOTAL CREDITS 36    

* STUDENTS NEED TO TAKE EITHER OF BASIC ARABIC AND ADVANCED ARABIC COURSE

BUSINESS EDUCATION

The Business Education Program aims at providing conceptual background to the students in core business & management areas. Program contents have been designed to expose students to the functions of business, organization structure & design, finance and legal aspects of business towards developing an attitude for conducting and leading business enterprises effectively and innovatively.

GOALS
  • To develop business competencies among students to meet the challenges of business environment.
  • To develop conceptual clarity of business management processes in the functional areas.
  • To develop business decision making skills through business analytics.
  • To develop research skills in understanding business trends and practices.
  • To inculcate values and ethical behavior necessary for conducting business.

LEARNING OUTCOMES
After successful completion of the major, student will be able to
  • Gain knowledge of economics, finance, management, marketing, business systems and innovative business practices.
  • Demonstrate understanding of multicultural & ethical issues in business and management practice.
  • Develop skills in business management and research techniques.
  • Analyze micro and macro business environments f effective decision making and formulating business strategies.
  • Relate best practices in industry through professional interaction.
  • Relate best practices in industry through professional interaction.

COURSE CURRICULUM

Core Courses
CODE COURSE CREDITS PREREQUISITE COURSE TYPE
FIA1001 PRINCIPLES OF FINANCIAL ACCOUNTING 3 NONE CORE COURSE
FIA2102 PRINCIPLES OF MANAGERIAL ACCOUNTING 3 FIA1001 CORE COURSE
MAT2103 QUANTITATIVE TECHNIQUES FOR BUSINESS 3 MAT1102 CORE COURSE
INE3102 ENTREPRENEURSHIP(P) 3 MGM1001 CORE AND PROTECTED COURSE
BUS4103 BUSINESS RESEARCH METHODS  3 MAT1102 CORE COURSE
BUS4004 BUSINESS ETHICS  3 NONE CORE COURSE
BUS4205 GLOBALIZATION AND EMERGING MARKETS 3 ECO2102,FIA 2013 CORE COURSE
ECO2001 MICRO ECONOMICS 3 NONE CORE COURSE
ECO2102 MACRO ECONOMICS 3 ECO2001 CORE COURSE
FIA2103 PRINCIPLES OF FINANCE 3 FIA1001 CORE COURSE
CIS4104 MANAGEMENT INFORMATION SYSTEM 3 CIS1001 CORE COURSE
BUS3001 BUSINESS LAW 3 NONE CORE COURSE
MKT2201 PRINCIPLES OF MARKETING 3 ECO2001 & FIA1001 CORE COURSE
MGM1001 PRINCIPLES OF MANAGEMENT 3 NONE CORE COURSE
MGM3103 OPERATIONS MANAGEMENT 3 MGM1001 CORE COURSE
TOTAL CORE COURSES CREDIT 45    

Capstone Courses

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
MGM4406 STRATEGIC MANAGEMENT (C,S) 3 SENIOR STATUS, MGM3103 & MKT2201, FIA2103 CAPSTONE AND SENIOR STATUS COURSE
IND4102/
IND4203
INTERNSHIP (C,S) OR PROJECT (C,S) 3 SENIOR STATUS/SENIOR STATUS & BUS4103 CAPSTONE AND SENIOR STATUS COURSE
TOTAL CAPSTONE COURSES CREDIT 6    

 Electives - Choose Any Four

CODE COURSE CREDITS PREREQUISITE COURSE TYPE
INE3101 INNOVATION (E,P) 3 GEN1003 ELECTIVE AND PROTECTED COURSE
MGM3102 ORGANIZATIONAL BEHAVIOR(E) 3 MGM1001 ELECTIVE COURSE
MGM3104 MANAGEMENT OF HUMAN RESOURCES (E) 3 MGM1001 ELECTIVE COURSE
MKT3202 E- MARKETING (E) 3 CIS 1001 & MKT 2201 ELECTIVE COURSE
BUS3002  CROSS CULTURAL COMMUNICATION (E) 3 NONE ELECTIVE COURSE
MGM3105 E-CUSTOMER RELATIONS MANAGEMENT (E) 3 MGM1001 ELECTIVE COURSE
TOTAL ELECTIVE COURSES CREDIT 12    
TOTAL CREDITS REQUIRED IN BUSINESS EDUCATION        63    

E.S – Senior Level, C – Capstone, E – Elective , E, P – Elective & Protected and P – Protected

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