Effective managers and employees must develop knowledge of both law and business because people involved in business also are involved in, and greatly affected by, the law concerning business. In the present business environment, the link between law and business is growing day by day to prevent and protect stakeholders’ business interest, regulate and execute terms of contracts so that business operations can be conducted smoothly without / with minimum legal glitches. This course will empower student to understand and utilize effectively the legal frameworks to safeguard business interests.

Pre-requisite: None

The course focuses on examining how different cultural norms, values and beliefs that impact global businesses. This course assesses the theoretical models of culture and evaluates the differences between cultures to facilitate successful business operations in a global context. The course equips students to understand the nuances of cultural differences in globalized business environment.
Pre-requisite: None

This course exposes the students to the procedures of imports and export activities required organizations dealing with foreign markets. It also provides an exposure on INCO terms, documents and insurance and financing of imports and exports. On completing this course the student is able to understand the formalities of import and export management and enable them to independently handle the foreign trade activities.
Pre-requisite: None

This course focuses on global perspectives on management and its various functions which help the student to understand the differences in functional approaches practiced in different countries. This course develops ability of a student to identify and evaluate the management approaches practiced in contemporary scenarios. It will also help students to perceive the trends in the eastern and western countries and also be able to assess the impacts on management of the global organizations
Pre-requisite: MGM1001

This course helps students to learn the conceptual framework to identify, analyze, and understand how businesses make ethical decisions and undertake corporate social responsibilities. The course explains how ethics can be integrated into strategic business decisions. The course also helps in evaluating the complex environment of ethical decision-making in organizations and ethical conduct of business in a socio-politico-economic and competitive environment
Pre-requisite: None

This course guides the students in understanding and organizing a research study. It explains the process of research methods, designing instruments of data collection, compiling the data, analyzing and reporting the findings. The course focuses on the importance of identifying appropriate research problems, applying suitable type of research and developing research methodology for the stated problem understanding the limitations. The course further prepares the students to apply appropriate tools and techniques to analyze qualitative and quantitative data through excel & SPSS software and draw conclusions.
Pre-requisite: MAT1102

The course introduces the principles and techniques as well as the problems of the project manager. The focus of the course is on understanding the project life cycle its planning, allocation of resources, management and risk assessment. The course includes performance evaluation, risk assessment and closing the projects. It helps Students to use Project Management techniques and tools through appropriate software.
Pre-requisite: MGM1001

This course aims to provide framework and various tools for formulating competitive strategies in response to increased internationalization and globalization process. Particular attention is given to help students to understand as to how a firm operates within the international environment. It equips students with knowledge and skills to develop appropriate international marketing strategies that contribute to future economic growth.

Pre-requisite: ECO2102,FIA 2013

This course is designed to provide students with an understanding of the essential components of Information Technology (IT) covering hardware, software, networking and databases. The course also provides an introduction to cloud computing, security and future developments in IT. Students will also be given hands on training using MS office suite.

Pre-requisite: None

This course is designed to provide students with an understanding of applications of information technologies and provide an overview on emerging trends such as cloud computing, Big Data analytics and Internet of Things (IoT) that are critical to modern business operations. The course helps students to learn the value of information technologies towards connecting people and processes with the technology.

Pre-requisite: CIS1001

This course introduces the student to the basic concepts of Database Management Systems and different types of conceptual data modeling techniques are also introduced.  Students will learn to develop an entity relationship diagram that reflects the data in an organization and to convert the ER-model to a relational database. Complete database creation and querying skills are given to the student through SQL. Finally the student is also exposed to the file organization strategies of a Database Management System. Hands on lab exercises are included in SQL to practice creation and querying of database.

Pre-requisite: CIS1001

This course provides an overview of security challenges and strategies of countermeasure in the information systems environment. The Course enables students to understand the concepts, elements, and goals of information security. The course will focus on availability, vulnerability, integrity and confidentiality aspects of information systems. The course content helps students to prepare for various industry recognized professional certifications.

Pre-requisite: CIS1001

This course focuses to make the students understand the ways and means of doing business with Internet enabled technologies. The students will understand how Internet can be used to communicate, track and transact with the customers, suppliers and other related organizations for the benefit of business. Also, the emphasis is given in the course towards the new trends of e-commerce services that have emerged after initial e-commerce revolution. The students will also learn to define various business models in e-commerce operation and issues in adopting e-commerce in a seamless manner with the existing way of traditional operations.

Pre-requisite: CIS1001

This course emphasizes managing projects within the specific scope, time, cost and quality. The different phases of the project are to be taught to the students in this course. These include identification of the need or problem, development of the proposed solution, and implementation of the solution. Students will be taught to use software for managing projects. Hence, students will learn to develop work break down structures, network diagram, and to identify critical path. Hands on experience will be given with live project modeled based on the learning during the Course using MS-Project and Visio.

Pre-requisite: None

The ability to manage knowledge has become increasingly important in today; knowledge economy. Knowledge is considered a valuable commodity, embedded in products and in the tacit knowledge of highly mobile individual employees. The emergence of information and knowledge is a key factor in developing and maintaining a competitive advantage. This requires organizations to manage its knowledge effectively. The purpose of this course is to acquaint students with various knowledge management concepts and technologies.

Pre-requisite: None

Management Information Systems (MIS) explores the use of information systems in today’s organizations. Students acquire the knowledge and skills desirable to successfully apply information systems and technology in support of organizational strategy. Students will be exposed to introduction to information systems in organizations, strategy and information systems, data and knowledge management, internet and social media, E-Commerce and M-Commerce, Intelligent systems and business intelligence. The course thus explains how changes in technology translates into new opportunities for businesses.

Pre-requisite: CIS1001

This course covers the fundamentals of cloud computing and provides the skills and knowledge required to effectively evaluate and assess the business and technical benefits of cloud computing for a business organization. Furthermore it will familiarize students to use the basic tools and concepts to implement cloud computing in organization to get the competitive edge in ever changing technology trends.

Pre-requisite: CIS1001

As Information Systems are becoming center of critical business operations it is essential to evaluate various authorizations and controls regularly.   In this course student will learn how Information system audit is planned, organized and executed, and their results communicated to the organization. Students will learn how to develop and implement risk-based IS audit strategies and objectives in compliance with generally accepted audit standards to ensure that the organization IT assets are adequately controlled, monitored, and assessed, and are aligned with its business objectives.

Pre-requisite: CIS1001

This course covers the fundamentals of data warehousing architecture and the issues involved in planning, designing, building, populating and maintaining a successful data warehouse. The course introduces students to data mining and how it relates to data warehousing. Specific topics covered include the logical design of a data warehouse, the data staging area and extract-transform-load processing, the use of multi-dimensional analysis using OLAP techniques, and coverage of the knowledge discovery process including common data mining modeling techniques.

Pre-requisite: CIS1001

This course introduces the concepts of business process modeling using Unified Modeling Language (UML) with the help of Rationale Rose and Visio. Further, this course emphasizes on the core set of skills that students need to know as a business process analyst. This course also teaches students about object oriented approach to system design.

Pre-requisite: CIS3110 & SENIOR STATUS

On completing this course the student will be able to understand the underlying concepts of Microeconomics, its functions in relations to household and firm level decision making. The student will understand the pricing of factors of production and production services in different competitive environment. The knowledge, tools; techniques learned through this course will prepare the students to understand economic process and activities.

Pre-requisite: None

This course enables students to understand concepts of Macroeconomics dealing with national income, national output, inflation and national employment. The student also learns economic issues and problems in developing and developed economies arising out of macro-economic decisions relating to international trade, exchange and balance of payment to be able to assess the economic environment.

Pre-requisite: ECO2001

This course provides general overview of international business, trade barriers and finance.  It presents fundamental concepts of international economic and business relations.  It offers insights into real life economic issues and problems.  The course focuses on the theories and impacts of international trade, exchange rates and international financial institutions and World Trade Organizations on national economies and businesses.

Pre-requisite: ECO2102

The course provides an insight into sustainable economic development by examining various aspects of economic activity, public policy and their environmental impact. As a result of growing awareness of environment customers demand green products. Government regulations mean that business should adopt sustainable processes. The course helps students to understand  role of entrepreneurs, governments and the stakeholders in adopting sustainable methods of performing policies and activities

Pre-requisite: ECO2102

This course helps students to have a good understanding of English reading and writing skills. It hones their reading and writing skills and communicate their thoughts in an articulated manner to the readers.  It also facilitates the students to prepare documents presentations and deliver effectively

Pre-requisite: None

The course offers a basic understanding of, and practical engagement with, some of the typical models used in different types of written and oral communication. Outcomes for the course include developed skills pertaining to: proper business attitudes reflected in writing; creative thinking; cross-cultural communication; document-design and formatting; oral presentation; and job hunting and interviews. Emphasis will also be placed on the self-editing of writing and language usage. The course lays the foundations for successful and skillful business communication.

Pre-requisite: ENG1001

This is an introductory course in accounting. The primary objective of the course is to provide the students with an understanding of the financial accounting principles, concepts and procedures in the light of International Financial Reporting Standards (IFRS). Students will understand both the theoretical and practical aspects of accounting. The course will equip the students with the ability to prepare financial statements.

Pre-requisite: None

The course presents managerial accounting principles, concepts and techniques required for a business entity. The course acquaints students with concepts and techniques that managers and accountants use to present  information for planning and  decision making. The overall aim of the course is to prepare students with the ability to apply management accounting concepts and techniques, in analyzing the cost, volume and profit, and prepare the different types of cost statements and plans independently.

Pre-requisite: FIA1001

This course gives an introduction to the principles of finance. The course aims at students understanding the sources of finance available to a business and the mechanism of raising and managing finance. The course also provides an insight into the financial markets, market intermediaries, time value of money, risk and return, cost of capital, capital budgeting, capital structure and working capital management.

Pre-requisite: FIA1001

This course serves as your introduction to financial markets, financial institutions and investment process. It provides a foundation for understanding financial markets, financial institutions and financial securities, such as stocks, bonds and derivatives, and acquiring knowledge for making sound investment decisions. The course also gives an understanding of how risks are quantified and managed by financial institutions and investors.

Pre-requisite: FIA2103

This course gives an introduction to the basic principles of modern corporate finance. Topics covered include the time

value of money and basic methods for optimal investment and consumption decisions. Furthermore, the course covers aspects in capital market theory and asset pricing. The course also provides an insight into the importance of options in financial decision making and concludes with the firm optimal capital structure. Advanced topics include: valuation, advanced capital budgeting issues, capital structure, dividend policy, risk and return analysis, working capital and corporate governance.

Pre-requisite: FIA2103

This course is a comprehensive study of accounting principles and procedures underlying the preparation of financial statements. The course is concerned primarily with measuring and reporting assets, liabilities, revenues and expenses. On completing this course, the student will have an understanding of accounting measurement and financial reporting.

Pre-requisite: FIA2102

The objective of this course is to enable the students understand the role of taxation in economic decision making and financial reporting.  A broad range of tax issues are covered in this course. This course familiarizes the students with principles and techniques that tax consultants and accountants use to compute tax and prepare tax returns in compliance with the tax laws.

Pre-requisite: FIA2102

This course acquaints students with concepts   and techniques that managers and accountants use to present information for planning and   decision making.  The overall aim of the course is to prepare students  with  the  ability  to  apply  management  accounting  concepts,  in  analyzing  the components of costs, allocation of costs and preparation of statements and reports to facilitate better decision making and performance evaluation.

Pre-requisite: FIA2102

This course develops an understanding and appreciation of the philosophy of the auditing process and provides students with the skills necessary for auditing and financial reporting. The course covers the standards, concepts, and principles of auditing theory and practice. By the end of the course the student will be able to apply professional auditing standards and appropriate audit procedures to auditing.

Pre-requisite: FIA3112

This course is designed to familiarize the student with the basic knowledge of accounting information systems and develop skills required to provide input for developing accounting information systems. This course examines how information technology is used in accounting and dissemination of information to stakeholders.

Pre-requisite: FIA2102

This course deals with introduction to Islamic finance theory and practice, and it enables the students to understand the Islamic financial system, Islamic Financial Services Industry and Capital Markets. The course also enables students to differentiate between Islamic and non-Islamic financial system and identify suitable financial products for different situation.

Pre-requisite: FIA3111

This course introduces the students to the fundamental principles and theories of International Finance. As a direct consequence of many global factors, including floating exchange rates, the abolition of capital controls, the deregulation of financial markets and advancement in information technology, the field of international finance has become increasingly important over the past three decades. The course will focus on the major markets that serve international business, relationships between the exchange rates and economic variables, measurement and management of exchange rate risk.

Pre-requisite: FIA2103

This course provides an introduction to business analysis based on the financial statements. The emphasis is placed on the financial statement users and their different needs. The course develops a critical interpreting for disclosure required in the financial reports which is supposed to follow the International Financial Reporting Standards (IFRS).

Pre-requisite: Senior Status,  FIA2102

This course introduces the students to understand concepts of core life skills and happiness that enables them to cope up with attitudes and values in the life situations. This course also provides students with an understanding of managing self and coping up with the contemporary life style in personal, professional and societal context.

Pre-requisite: None

The course provides an understanding of UAE Society in terms of its geography, culture and history as well as social, economic, and environmental development. The course focuses on introducing students to the main social features of Emirati community, its core values and heritage. It also elaborates the importance of future plans of the country.

Pre-requisite: None

This course is designed to help students develop their skills in reasoning, analysis, and the use of logical arguments. This will help in improving their scientific temperament in identifying problems, collecting adequate information and analyzing data to solve problems. This course develops student attitude towards developing sound critical reasoning and logic while presenting the inferences and communicating to the audience in an articulated manner.

Pre-requisite: None

The course provides an insight into scientific way of thinking and develops Scientific temperament in analyzing social and business problems. The course provides opportunities for students to understand scientific processes and its application in the fields of humanities and business. The course provides an overview on basic elements of Physics, Chemistry, Astronomy and earth sciences and their applications to the society.

Pre-requisite: None

The course offers an introduction to understanding of and practical engagement of written and oral Arabic communication for non-native speakers. The contents of the course cover alphabets, basic reading, writing and speaking skills related to daily life. By the end of the course students should be able to hold simple conversation in Arabic and read and write basic sentences.

Pre-requisite: None

The course is designed to teach detailed topics in Arabic Language for Arabic speakers and improve student’s Arabic language skills in reading, writing and grammar. Reading texts, understanding context and idea of text in detail and answering related questions, learning new vocabulary of the reading text, practicing writing short paragraphs about general topics following grammar rules are the highlights of the course.

Pre-requisite: None

Islam is a code of behavior and a way of life. This course introduces the history of Islamic culture. Students will be able to get an insight into issues of gender, marriage, law, economics, business, art and architecture. The course explains the relationship between the Islamic concepts with society, business and issues of globalization.

Pre-requisite: None

This course will introduce students to the basic knowledge about Psychology as an academic and applied field involving the study of behavior, mind and thought and the subconscious neurological bases of behavior. The focus will be on the application of such knowledge to various spheres of human activity, including problems of individuals daily lives and the problems at work. This course will facilitate the students in better understanding about human thoughts and behaviors and the underlying processes and components therein.

Pre-requisite: None

This course introduces the UAE labor law and its various elements. The course highlights the importance of the key statutory requirements and sponsorship systems in UAE. It further outlines the legal requirements that need to be fulfilled by organizations in UAE with regards to the key HR processes. This course is beneficial for students who are employed or are looking for employment within the UAE industry sectors.

Pre-requisite: None

This course will introduce students to the basic knowledge about the cognition and the mental processes underlying human behavior. It gives insight into the evolution of the cognitive psychology and the ways to understand the process of cognition in different circumstances.

The main focus will be developing the sound understanding about the processes by which the sensory input is transformed, reduced, elaborated, stored, recovered, and used. After the successful completion of the course, students will have better understanding of   the entire process relating to how we make sense of the world.

Pre-requisite: HRP3010

This course provides an understanding of the concept of HRD system, related mechanisms and the changing boundaries of HRD. The students will study various HRD initiatives that can be applied at Individual level, organizational level and at community and societal level. The course gives insights into the various aspects of Career development, training and performance management systems which can be effectively used for developing human resources in the organizations. The course also covers the various contemporary HRD policies and practices related to issues like leadership development and knowledge management which are basis for the development of Human Resources.

Pre-requisite: None

This course will help students to have knowledge on various concepts, theories and methods related to Compensation. The students will learn how to design reward programs that will give their employers a competitive advantage. This course will help the students to look at compensation strategies followed by various organizations from both a human resource professional and managerial perspective.

Pre-requisite: MGM3104

This course introduces topics related to main aspects of counselling which include counselling definition, its forms, counsellor role and ethics. The course will help the students in understanding various approaches of counselling. The course also discusses how various counselling approaches can be applied to various areas related to Human resource management in organizations.

Pre-requisite: HRP3010

The course will introduce students to the concepts and theories of positive psychology. The focus of the course will be to enable the students to understand happiness, positive relationships, emotional intelligence and other concepts for using these concepts in their own lives and use these concepts to create the positive organizational environment. Students will learn the positive psychological therapies helpful in enhancing the productivity and interpersonal relationships in organizations.

Pre-requisite: HRP3010

This course will help students to acquire knowledge about the Developmental psychology which mainly focuses on the scientific study of how and why human beings change over the course of their life. The focus will be on the study of changes in thinking, feeling, and behavior throughout a person’s life. Students will also learn to analyze the changes in human beings across three major dimensions: physical development, cognitive development, and socio-emotional development.

Pre-requisite: HRP3010

This course will help students in understanding employees as resources which provides competitive advantage to organization. The course gives insights into various strategies followed in various areas of HRM in alignment with the mission and vision of the organization. The course also helps students in understanding various issues related to HRM during mergers and acquisitions and downsizing.

Pre-requisite: MGM3104 & Senior Status

The internship program provides an opportunity to students to work, learn, and gain hands-on experience in an organization. It helps students to develop a professional understanding of an industry in their major area of study. Students are able to apply the knowledge gained in classrooms in a work setting, thus enriching their learning experience. This experience is also regarded valuable in preparing for their future careers. Since students work to gain experience, the course emphasizes that they be placed in an environment that is appropriate to their major field of study that is conducive to learning.

Pre-requisite: SENIOR STATUS

The Internship Project program provides an opportunity to students to work, learn, and gain hands-on experience in an organization. It helps students to develop a professional understanding of an industry in their major area of study. Students are able to apply the knowledge gained in classrooms in a work setting, thus enriching their learning experience. This experience is also regarded valuable in preparing for their future careers. Since students work to gain experience, the course emphasizes that they be placed in an environment that is appropriate to their major field of study that is conducive to learning.

Pre-requisite: SENIOR STATUS & BUS4103

In this course, an overview of design thinking and working with models and tools that help students understand design thinking as a problem solving approach shall be taught. Organizational cases that use design thinking to uncover compelling solutions will be discussed within the course.

This course highlights the importance of innovation to students. The concepts of lean thinking and innovative thinking have been dealt with in the course. Therefore this course of Design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are in the environment.

Pre-requisite: None

This course on Innovation provides a contemporary view of conceiving, developing and managing innovation that focuses on new product or service idea development for new venture, or improving existing processes in the firms. It also focuses on social innovative product beneficial for the society. The aim of the course is to equip students with creative thoughts and engage them in an innovative thought process to bring about changes in new and established businesses.

Pre-requisite: GEN1003

This course aims at developing an understanding the concepts of Entrepreneurship. It enables students to develop the skills needed to conceive idea and be able to establish enterprise. Students will be trained to examine current opportunities in the business environment, develop a business plan canvas and eventually develop a business plan for sustaining a new venture.

Pre-requisite: MGM1001

This course will introduce students with the nature importance and uniqueness of family business. It also explores and analyzes family business continuity challenges and contemporary examples of successful management, family, ethics and corporate social responsibility, corporate governance practices to lead a successful family owned business. This course also highlights the importance of succession planning, challenges in professionalism and maintaining ethical standards in running a family owned business.

Pre-requisite: None

The course focuses on exposing the students on pertinent strategies to be considered for new product development process. It ensures the students to learn the detailed processes of developing new product/service. The students will also be exposed to the intricacies of commercialization aspects of new product launched including developing pertinent business and marketing strategies to make the new product a successful one.

Pre-requisite: MKT2201

This course is designed to provide insights into issues and challenges in various functional areas of management in managing small and medium enterprises. The course also helps in understanding the importance of sustainable strategies for the small and medium enterprises to be successful in the long run. The course will also help the students in understanding the role of Small and Medium Enterprises (SME) in an economy

Pre-requisite: MGM1001

This course introduces the concept and importance of International Entrepreneurship. It also gives insights into the issues specific to international venturing including search and identification of opportunities in foreign markets, logistics of international business expansion, cross-cultural business communication, international sourcing, and international deal-making and networking. The course also helps to explore issues related to Global marketing and Global HRM in managing a global entrepreneurial journey.

Pre-requisite: INE3102

This course provides insights into various frameworks, theories and models related to entrepreneurial leadership. The course highlights the critical link between leadership and entrepreneurial success by analyzing cases related to successful entrepreneurs.   It also provides students with an opportunity to evaluate various leadership styles for leading business enterprises. The course also focuses on professional leadership, leadership for nonprofit organizations and government organizations.

Pre-requisite: INE3102

This course will introduce students the concepts related to brand management and about its various approaches. The students will get various insights in how brands create market value by using various approaches. The course will help the students not only to study how brands are created, and also analyzes various issues related to brand evaluation. The students will also study the key legal issues related to Brand Management.

Pre-requisite: MKT2102

This course will enable students to understand the concept, need and process of social entrepreneurship. The course will help them to learn approaches, framework, techniques and models used in social entrepreneurship. It will also help students to develop social entrepreneurship plan to be implemented for the benefit of society at large.

Pre-requisite: INE3102

This course is designed to provide the student with an understanding of the impact of industry interaction on the entrepreneurial venture. It enables the students to gain insights into the complexities, opportunities and rewards of entrepreneurship. This course prepares students in using practical skills needed for the real world by being able to generate and manage the ideation process innovatively till commercialization of the idea. They further acquire skills to initiate the process of startup and carry it forward till liquidity stage. Overall enables students to apply entrepreneurial thinking at workplace, manage finances and personnel and understand the value of creating jobs.

Pre-requisite: INE3102 & Senior Status

This course introduce the concepts and mathematical methods used in business management. It will focus on theories and models of functions, interest, annuity, derivatives and integration. The specific aim of the course include construction and analysis of simple mathematical models, applying mathematical functions and carrying out computations regarding marginal analysis, interest and annuities (using excel software).

Pre-requisite: None

This course emphasize the importance of basic statistical concepts, its applications and the use of analytical tools for solving business problems. The course also prepares students about the methods of data collection, application of analytical tools, analysis and interpretation data and reporting of results. The course helps students to develop skills in using statistical software.

Pre-requisite: MAT1001

This course equips students in using appropriate concepts, tools and techniques in quantitative business decision-making.  The course enable students to analyze the data using software on decisions related to investment, forecasting and managing inventories. Students are also exposed to network analysis, project management and assignment of resources and finish products to various markets using linear programming and transportation models.

Pre-requisite: MAT1102

This course helps students to understand and apply the fundamental concepts and principles of management essential for comprehending the higher order business and management courses. The course covers theoretical frameworks of managerial and operational functions that enables students to understand the basic applications of principles of management in an organizational context. It also helps students to understand the benefits of working in teams and managing conflicts.

Pre-requisite: None

This course provides a framework on understanding and analyzing organizational behavior and managing change. It focuses on inter personal relations, group dynamics and the flows of organizational communication. The student is equipped to learn negotiation skills, leadership and managing conflicts.

Pre-requisite: MGM1001

Operations management course enables students to understand the principles of producing goods and services in a competitive environment. This course aids in understanding the role of operations to improve the productivity of organization. The study of operations management also emphasizes to enhance  the operation performance through operation strategies tools like designing, process technology , JIT ,Enterprise Resource planning ,capacity planning,  inventory management, quality planning control, TQM , managing risk and recovery., etc.

Pre-requisite: MGM1001

This course examines the structures and processes of human resource management that enables right kind of employees are recruited, trained and contribute to the growth of the organization. The course helps students to understand the conceptual framework of human resources and its role in maintaining suitable workforce for achieving organizational goals and objectives. Students also learn to evaluate HRM strategies relating to compensation and performance evaluation. The course includes discussions on contemporary issues of HRM in a global context and its impacts on an organization.

Pre-requisite: MGM1001

Customer relationship management (CRM) is a model for managing a company interactions with current and future customers. It involves technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. This course is designed primarily for students undertaking majors in marketing or international business studies whose career plans may at some point involve managing a company interactions with current or future customers. This course is intended to help them understanding the technology involved in CRM, and various ways to know, retain and attract customers and increase the profitability of the organization

Pre-requisite: MGM1001

This course enables students to understand and evaluate theoretical and application aspects of strategy. This course focuses on identifying strategic intent of a company till developing and implementing appropriate strategy from case situations. The course enable students to use tools and techniques of analysis for identifying strategic opportunities, risks and enable them to design feasible strategies for implementation for the growth and development of profit or nonprofit making organization.

Pre-requisite: SENIOR STATUS, MGM3103 & MKT2201 ,FIA2103

This course is designed to introduce students to the concepts of marketing and to prepare them understand how organizations adopt and design different marketing approaches to acquire, retain and develop customers. It also focuses on understanding the components of marketing plans with respect to the application of marketing mix elements. The course will enable students to learn and apply the tools of marketing in analyzing, segmenting, targeting markets and positioning products.

Pre-requisite: ECO2001 & FIA1001

Consumer Behavior is an important element in all decisions relating to marketing activities. Consumer behavior is the focal point in determining the demand for the product and profits for the organization. It is imperative for students to understand the consumers buying behavior so as to formulate and implement strategies appropriate to the target markets in an organization. This course focuses attention on psychological, sociological, and economic factors including motivation, learning, attitudes, personality, reference groups, social stratification, demographics, lifestyles, and cross cultural differences and their impact on purchasing, consumption and choice of decisions.

Pre-requisite: MKT2201

Retailing has penetrated not only goods sector but also in a big way services industry such as travel and tourism, financial, real estate, entertainment and leisure in the last decade. Learning the principles of retail management helps students to analyze trade area, site selection, store layout and managing material and human resources in a retail organization. The course enables students to evaluate appropriate strategies of targeting and segmenting suitable to type of retail outlets.

Pre-requisite: MKT2201

This course enables the students to learn theory and practical aspects of e-marketing. It enables the students to understand strategic and operational aspects of e-marketing becoming digital marketing through applying new age marketing tools. This course helps the students to acquire skills of identifying and applying different digital marketing tools in real life scenario. It enables the students to develop comprehensive e-marketing strategy for an organization in a real life business context

Pre-requisite: CIS 1001 & MKT 2201

This course is aimed at developing comprehensive understanding of store operations and equips the students with the skills related to manage stores in different product categories. The course enables students to understand managing retail stores such as distribution of merchandise, sales support activities, and customer services, managing stocks, managing people, maintenance activities while ensuring safety and security of all the assets and people.

Pre-requisite: MKT2201

This Course covers an overview of the fundamentals mall management and its practices. Students will be exposed to managing shopping malls facilities and its operations. It also enable students to understand and evaluate the positioning of malls and their promotional strategies. It helps students to analyze the revenue models by managing leasing, tenancy and negotiations within the frame work of regional regulations

Pre-requisite: MKT2201

This course enables the students to understand theory and application of merchandising, its processes, vendor selection and its management. This course enable the students to develop appropriate pricing mechanism and store layout. This course enables the students to evaluate inventory management and design terms of contracts for procurement.

Pre-requisite: SENIOR STATUS

Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required.

Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place. In this course, the focus will be on principles and practices of visual merchandising with particular emphasis placed on design principles, visual display components, types of visual merchandising techniques and emerging trends in visual merchandising.

Pre-requisite: MKT2201

This course is designed to equip students to understand the importance of sales personnel in convincing the customers to realize sales of goods and services vital for the company revenue generation. It aims to make the student understand various issues of sales management viz: interrelationship between the personal selling and marketing programs, organizing the sales efforts both within and in relation to the distribution network, analyze the sales executives primary responsibilities to sales force and finally to know how to control sales efforts. The course also includes understanding of sales budgets, quotas, territories and sales to cost analysis which help in measuring the performance of the sales force. Emphasis is laid on the role of sales force management in the international scenario in today competitive marketing environment in both consumer and industrial markets. In the end the student is equipped to plan and manage personal selling activities for a company.

Pre-requisite: MKT2201

The course enables students to understand the emerging trends in global markets. It also enables to understand factors influencing market entry strategies in changing global market scenario. This course helps students to analyze and evaluate international marketing contexts in a rational manner and help them take decisions to tap international market opportunities. It also focuses on analyzing the importance of product, price, promotion, distribution strategies in international markets.

Pre-requisite: Senior Status

Service firms constitute an overwhelmingly large percentage of the economy of every industrialized nation. It is by far the most likely economic sector in which most of the management graduates of any business school will be employed. Especially, in a service sector dominated country like UAE, it is very important to manage services for improving the customer satisfaction and enhancing the sector’s contribution to the economy. A comprehensive understanding of various types of operations involved in service sector is an essential prerequisite to enhance the customer satisfaction. Therefore, this course plays a vital role in developing the service orientation of the student. The course deals with basic concepts of services, its strategies, operations, role of information technology in service sector, designing, developing and managing the service experiences of the customers, yield management and service quality.

Pre-requisite: MGM1001

This course has been designed to provide the students’ knowledge and skills related to marketing for public sector. Public sector marketing focuses on the notions of exchange and relationship as these occur between an organization and those individuals and groups who seek to satisfy their needs. In essence, public sector marketing seeks to articulate and propose solutions regarding the exchange and relationships occurring between a government organization and individuals, groups of individuals, organizations or communities in connection with the request for and performance of public-oriented tasks and services. Students will be able to discover how to use proven marketing thinking to enhance the efficiency and effectiveness of any government institution, public agency, or non-profit organization.

Pre-requisite: MKT2201

This course enables the students to understand the supply chain management concepts, the best practices involved in it, role of strategic alliances, order and inventory management across the chain, distribution and role of IT. It enables the students to analyze supply chain strategies with reference to identifying and managing demand. This course enables the students to  evaluate different approaches of supply chain with respect to improving its performance.

Pre-requisite: MAT1102 & MKT2201

This course introduces the characteristics of the public organization and its impact on the society. The course is designed to familiarize students with the basic concepts and principles of public administration in the governmental, non-profit, and private sectors and to acquaint students with public administration as a field of study. Knowledge of concepts and area provides students with a necessary foundation for the practice of public administration professionally. The course prepares students for more advanced course work, particularly in the areas of Policy formulation, planning and analysis.

Pre-requisite: MGM1001

This course exposes students to comparative public administration. The course focuses on capacity building and seeks to identify universal patterns in organizational structures and processes that promote the most desirable™ policy outcomes. States differ greatly in their history, social and economic characteristics, and exhibit a range of administrative arrangements. The variation in these administrative systems is due to a variety of factors, including social, cultural, political and technological. Further, the course looks into various administrative system structures and frameworks. Also the course explores the question of behavioral characteristics of administrative systems and its effect on policy outcomes.

Pre-requisite: PAD3110

Over the past decade, there has been continual development and renewal of strategies and practices surrounding public administration. E-Governance is a new way of formulating and implementing decisions and policies relating to public administration, using ICT as a tool for building trust in governments and improved transparency and service delivery. In the past few years ICT has also brought new opportunities for enhanced citizen participation in decision-making, and has thus contributed to the transformation of the relationship between governments and citizens. Advantages for the E- government are better and more efficient services in terms of time, lowering of transaction costs and improved overall transparency and accountability.

This Course will provide students understanding of E- Governance.  The content of the course will help student to understand how ICT enhance service delivery to citizen. Learning of this course will help student to identify areas for E- Governance implementation and challenges in implementing the initiative.

Pre-requisite: CIS1001

This course on International Relations and Foreign Policy is designed to provide students an overview of world history as understood through the lens of international relations and to introduce the core analytical concepts and theories in International Relations. The course familiarizes students with the approaches to foreign policy and its practice. The focus is on the process of foreign policy decision making in the dynamic international scenario keeping in view domestic compulsions. Instances of international cooperation through formal institutions get special mention and issues challenges of the contemporary global era form the overall framework of the course. The students will also be exposed to the regional affairs that influence national foreign policy initiatives. The course will equip students with necessary understanding of world affairs in context of priorities for their country.

Pre-requisite: PAD3110

This course has been designed to create proper understanding about the environmental issues and the ways to manage them. Environmental management is a wide, expanding, and rapidly evolving field, affecting everyone from individual citizens to businesses; governments to international agencies. Indisputably, it plays a crucial role in the quest for sustainable development.

Students will learn about public policies related to environment and sustainability, how these policies are framed and what are the related institutional problems. They will also learn about how development is impacting environment, how environmental management is done for urban areas and what the anticipated future course of environmental management is.

Pre-requisite: GEN2005

This course is a study of the dynamics of governmental decision-making and its influence on the content of public policy; The course focuses upon an introduction to the process of public policymaking and to the substance of policy in selected areas. The course is structured around four components: theories and concepts, actors in context, policy as process, and policy as substance. Further the course discusses as to who is involved in making and implementing public policy. Discussions also include on policy both as a linear and a cyclical process. The course peruses the role of the environment in which the policy is determined, the background of decision makers and non-governmental agencies.

Pre-requisite: PAD3110& Senior Status

This course introduces students to the complexities of the tourism system so that they will be better positioned to eventually assume the managerial challenges and responsibilities. It provides a comprehensive introduction to the world’s most rapidly growing industry. The course also gives valuable information regarding tourist attractions, tourist accommodations, means of transportation and other organizations that are involved in the tourism business. The importance of technology on the development and operation of tourism businesses will be given to the students so that they can explore major concepts in tourism, what makes tourism possible, how tourism can become an important factor in the wealth of any nation and suggests how the tourism industry can prepare itself to accommodate future growth and meet tomorrow’s challenges.

Pre-requisite: None

The travel agencies and tour operators are retail outlets and the first step for travelers in planning their journey. After completing this course the student shall be able to handle travel and tour operations in regard to planning itineraries and packaging inbound and outbound tours. Students will also be exposed to airline travel management inclusive of world geography, international regulations and fare constructions. The course is designed to provide students a general understanding of travel distribution channels and emerging trends of application of technology in the sector.

Pre-requisite: None

The course aims at familiarizing the students with various functions of front office. This course will develop skills for handling guests at the front office by following prescribed standards and procedures. The course intends to assess the front office management practices and operations aiming at customer care and satisfaction.

Pre-requisite: MGM 1001

The course aims at developing knowledge and skills necessary to effectively manage food and beverage services with a focus on quality and customer delight. This course will focus on the food and beverage service operations in meeting the quality and safety standards in the hospitality industry. The course will equip students with the product knowledge, interpersonal skills, technical competence and the ability to provide effective customer service in general and also for specialized events and occasions. The course will provide students a hands on simulation of the food and beverage, catering practices and services in a real environment.

Pre-requisite: None

This course is conceptualized in the backdrop of burgeoning tourism industry and aims at developing effective manpower to join the Event Management sector of the country. The course focuses on enhancing employability and updating knowledge regarding events and types of attractions. Emphasis is given on understanding the different dimensions of managing events, analytical and presentation skills and applying a systematic approach to problem solving. The salient features of the course include lectures from industry experts, practice and exercises, field visits and case discussions.

Pre-requisite: None

This course equips students with an advanced and contemporary knowledge of strategic management in tourism and hospitality industry. Specifically, it helps students to develop analytical and practical management skills. The course provides students’ knowledge and understanding of the analytical tools to perform industry analysis, organizational and competitor analysis. This course will also enable students gain a clear understanding with respect to strategy content, strategy context, and strategy process with a focus on tourism and hospitality business. Special emphasis will be made on analyzing and developing strategies for tourism destinations development and marketing. (Destination)

Pre-requisite: Senior Status

This course familiarizes the students with marketing concepts, techniques and skills as required in the marketing of tourism products, services and destinations. It aims at developing an understanding of marketing management, the process through which tourism enterprises analyze and evaluate the environment and identify marketing opportunities and threats. The course also focuses on defining and selecting target markets, planning and executing marketing programmes, and implementing control plans, in the context of tourism and hospitality.

Pre-requisite: MKT2201

This course provides an understanding of the relationship between tourists and the various tourism providers, thereby facilitating insight into the importance of tourist motivations.  It intends to comprehend the influence that the government, culture and environment bring about on tourism within a nation during a given period of time.  The course studies the positive and negative aspects that are created by tourism on the host community.  An in-depth understanding of the different effects that tourism brings about on the economic, social and environmental lifestyle of the host community is a main dimension of this course.

Pre-requisite: THM3010

This course deals with the latest breakthrough of the Internet and its critical role in our daily lives with respect to travel and tourism. E-tourism assures that there will be enormous opportunity for tourism professionals to capitalize on the available opportunities on the Web. The development of large scale fully integrated Global Distribution Systems as one-stop market place where customers can benefit by making airline bookings, hotel reservations, arrange travel insurance, rent a car etc. without being constrained by working hours or distance of an outlet. The course familiarizes students to latest development in Information Communication Technology (ICT) that is being practiced in the field of Travel and Hospitality Industry.

Pre-requisite: THM3010 & CIS1001