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Undergraduate Programs

BBA Concentration in Innovation and Entrepreneurship


Innovation and Entrepreneurship play an important role in the social and economic development of any economy in the world. Entrepreneurial start-ups strengthen the economy by identifying new opportunities and redirecting resources to them. Established firms need to be innovative in order to develop competitive advantage for survival in the new millennium. This concentration focuses on the skills necessary for the planning, development and launch of entrepreneurial and innovative ventures. This concentration will help in understanding the functioning of small and medium firms owned by family businesses, managing brands and role of social entrepreneurship in the society


PLG1. Demonstrate knowledge and its application for business management

PLG2. Develop skills to manage business effectively

PLG3. Enhance competencies for effective decision making in business management

PLG4. Embed values to manage and sustain businesses

PLG5. Develop strategies to lead business towards success


Research and Development Organizations

Innovation & Investment Companies

Renewable and Clean Energy

Product Development

Typical Job Titles

To develop own business /Company Founder

Business Consultant

Innovation Manager

Not for Profit Fund Raiser

Small Entrepreneurial Firm Manager

Business Analyst

Customer Experience Manager

Innovation Consultant

Business Development Manager

Brand Manager


Code Course Credits Prerequisite
General Education Courses
CIS1001Essentials of  IT3NONECore Course
ENG1001English3NONECore Course
ENG1102Business Communication3ENG1001Core Course
GEN1001Core Life Skills and Happiness3NONECore Course
GEN1002UAE Society3NONECore Course
GEN1003Critical Thinking and Problem Solving3NONECore Course
GEN2004General Science3NONECore Course
GEN2005 / GEN2006Basic Arabic / Advanced Arabic3NONECore Course
GEN2007Islamic Culture3NONECore Course
GEN2008Innovation Entrepreneurship and Sustainability3NONECore Course
MAT1001Business Mathematics3NONECore Course
MAT1102Business Statistics3MAT1001Core Course
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Financial Support

In 2022, 56% graduate students received financial support towards their tuition fees.

Financial Support Options:

Undergraduate Merit Scholarships

Youth Empowerment Scholarships

Tuition Discount for Sponsored Undergraduates




Dr. Ramakrishna Yanamandra

Associate Professor, Associate Dean (Undergraduate Program)

Prof. Haitham Muhammad Musa Alzoubi

Professor, Discipline Leader

Dr. Kakul Agha

Associate Professor, Discipline Leader

Dr. Rahul Sharma

Associate Professor, Discipline Leader

Dr. Jalal Rajeh Hanaysha

Associate Professor

Dr Amer Al Kassem

Associate Professor