BBA Concentration in Tourism and Hospitality Management
The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future.
The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region tourism finds place of pride in long-term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand and Sea) factor of destination attraction to 5’S’, which includes Safety and shopping as a major feature for the UAE visitors. According to WTTC, in 2016 travel and tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.
BBA with concentration in Tourism and Hospitality Management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region and world - wide.
PLG1 - Demonstrate knowledge and its application for business management.
PLG2 - Develop skills to manage business effectively.
PLG3 - Enhance competencies for effective decision making in business management.
PLG4 - Embed values to manage and sustain businesses.
PLG5 - Develop strategies to lead business towards success.
Students Outcomes (Program Learning Outcomes)
PLO1 - Demonstrate theoretical and practical knowledge required to manage business organization.
PLO2.1 - Apply cognitive and technical skills for business management.
PLO2.2 - Apply behavioral and interpersonal skills for business management.
PLO3 - Analyze insights and trends in regional and global business environment to assist in decision-making.
PLO4 - Critically understand the principles of ethics and values in context of economic, environmental, and social sustainability of business.
PLO5 - Apply business strategies and leadership styles to improve organizational performance.
Tourism and Hospitality Management Concentration Learning Outcomes (CoLOs)
Student will be able to
CoLO1. Express theoretical and practical knowledge of tourism and hospitality management.
CoLO2. Demonstrate skills to manage hospitality and tourism operations and customer service.
CoLO3. Demonstrate professional and cultural competencies for managing tourism and hospitality services.
Custom Designed Tours
Special Interest Tour
Typical Job Titles
Customer service representative
Front desk Manager
|CIS1001||Essentials of IT||3||NONE||Core Course|
|ENG1102||Business Communication||3||ENG1001||Core Course|
|GEN1001||Core Life Skills and Happiness||3||NONE||Core Course|
|GEN1002||UAE Society||3||NONE||Core Course|
|GEN1003||Critical Thinking and Problem Solving||3||NONE||Core Course|
|GEN2004||General Science||3||NONE||Core Course|
|GEN2005 / GEN2006||Basic Arabic / Advanced Arabic||3||NONE||Core Course|
|GEN2007||Islamic Culture||3||NONE||Core Course|
|GEN2008||Innovation Entrepreneurship and Sustainability||3||NONE||Core Course|
|MAT1001||Business Mathematics||3||NONE||Core Course|
|MAT1102||Business Statistics||3||MAT1001||Core Course|
|GENERAL EDUCATION CREDITS||36||36|
|FIA1001||Principles Of Financial Accounting||3||NONE||Core Course|
|FIA2102||Principles Of Managerial Accounting||3||FIA1001||Core Course|
|MAT2104||Business Analytics||3||MAT1102||Core Course|
|BUS4103||Business Research Methods||3||MAT1102||Core Course|
|BUS4004||Business Ethics||3||NONE||Core Course|
|BUS4206||International Business||3||ECO2102, FIA2013||Core Course|
|ECO2001||Micro Economics||3||NONE||Core Course|
|ECO2102||Macro Economics||3||ECO2001||Core Course|
|FIA2103||Principles of Finance||3||FIA1001||Core Course|
|CIS4104||Management Information System||3||CIS1001||Core Course|
|BUS3001||Business Law||3||NONE||Core Course|
|MKT2201||Principles Of Marketing||3||ECO2001 and FIA1001||Core Course|
|MGM1001||Principles of Management||3||NONE||Core Course|
|MGM3103||Operations Management||3||MGM1001||Core Course|
|INE3103||Managing Innovation||3||GEN2008||Core Course|
|MGM3102||Organizational Behavior||3||MGM1001||Core Course|
|BUS3002||Cross Cultural Communication||3||NONE||Core Course|
|MGM4406||Strategic Management (C,S)||3||SENIOR STATUS, MGM3103, MKT2201 and FIA2103||Capstone And Senior Status Course|
|IND4102||Internship (C,S)||6||SENIOR STATUS||Capstone And Senior Status Course|
|CAPSTONE COURSES CREDIT||9||9|
|TOTAL CORE COURSES CREDIT||63||63|
|THM3018||Tourism Management||3||None||Core Course|
|THM3011||Management of Travel and Tours||3||None||Core Course|
|THM3112||Front Office Management||3||MGM1001||Core Course|
|THM4014||Food & Beverage Services and Management||3||None||Core Course|
|THM3119||Hospitality Management||3||MGM1001||Core Course|
|THM4116||Strategic Tourism and Hospitality Management (C,S)||3||Senior Status||Capstone and Senior|
|Electives – Choose Any One|
|THM4015||Event Management (E)||3||None||Core Course|
|THM4117||Tourism and Hospitality Marketing(E)||3||MKT2201||Core Course|
|TOTAL CREDITS REQUIRED IN TOURISM AND HOSPITALITY MANAGEMENT CONCENTRATION||21||21|
In 2022, 56% graduate students received financial support towards their tuition fees.
Financial Support Options:
Undergraduate Merit Scholarships
Youth Empowerment Scholarships
Tuition Discount for Sponsored Undergraduates