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Undergraduate Programs

BBA Concentration in Tourism and Hospitality Management


The tourism and hospitality industry is one of the leading global economic activities, and the largest employer worldwide. The WTTC (World Travel and Tourism Council) has, in its long-term forecast predicted the number of international travelers alone doubling from 700 million to 1.6 billion, in near future. 
The tourism and hospitality sector in UAE is in the forefront of the entire Gulf and the Middle East region. Being one of the primary contributors to the GDP in the region tourism finds place of pride in long-term strategic plans for development of UAE. The country has made its mark as a safe destination extending the traditional 3’S’ (Sun, Sand and Sea) factor of destination attraction to 5’S’, which includes Safety and shopping as a major feature for the UAE visitors.  According to WTTC, in 2016 travel and tourism directly supported 317,500 jobs (5.4% of total employment). This is expected to rise by 2.4% pa to 410,000 jobs (5.9% of total employment) in 2027.
BBA with concentration in Tourism and Hospitality Management produces skilled manpower which meets the exponential growth in the air-transport, accommodation, tour operation, MICE, cruise companies, event management, catering companies, museums and cultural venues, and retail sectors in the region and world - wide.

PLG1 - Demonstrate knowledge and its application for business management.

PLG2 - Develop skills to manage business effectively.

PLG3 - Enhance competencies for effective decision making in business management.

PLG4 - Embed values to manage and sustain businesses.

PLG5 - Develop strategies to lead business towards success.


Custom Designed Tours

Independent Tours

Special Interest Tour

Escorted Tour

Typical Job Titles

Reservations Agent

Flight Attendant

Customer service representative

Front desk Manager

Rental Agent

Sales Executive

Sales Manager

F&B Manager

Catering Manager

Customer Service


Code Course Credits Prerequisite
General Education Courses
CIS1001Essentials of  IT3NONECore Course
ENG1001English3NONECore Course
ENG1102Business Communication3ENG1001Core Course
GEN1001Core Life Skills and Happiness3NONECore Course
GEN1002UAE Society3NONECore Course
GEN1003Critical Thinking and Problem Solving3NONECore Course
GEN2004General Science3NONECore Course
GEN2005 / GEN2006Basic Arabic / Advanced Arabic3NONECore Course
GEN2007Islamic Culture3NONECore Course
GEN2008Innovation Entrepreneurship and Sustainability3NONECore Course
MAT1001Business Mathematics3NONECore Course
MAT1102Business Statistics3MAT1001Core Course
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Financial Support

In 2022, 56% graduate students received financial support towards their tuition fees.

Financial Support Options:

Undergraduate Merit Scholarships

Youth Empowerment Scholarships

Tuition Discount for Sponsored Undergraduates




Prof. Mohammad Inairat

Professor, Vice Chancellor

Dr. Deepak Kalra

Associate Professor, Deputy Vice Chancellor

Prof. Naseem Abidi

Professor, Dean - School of Business 

Prof. Nizar M.F. Sahawneh

Professor, Chair-MBA Program

Dr. Ramakrishna Yanamandra

Associate Professor, Chair-BBA Program - School of Business