Nissan Middle East to let buyer's DNA determine car color

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Over 200 people have the chance to let their DNA determine the color of their car. Launched by Nissan Middle East, the activation has been running in the United Arab Emirates with Al Masaood Automobiles in Abu Dhabi, and Arabian Automobiles Company in Dubai. Customers interested in the Nissan Altima have been invited to test drive the newly launched car at the two outlets before letting science and technology take over. “When you look at the New Altima it is one of the most technologically advanced sedans in its segment. We wanted to take that even further,” said Marko Radzic, deputy general manager of advertising and media at Nissan Middle East.


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