Netflix isn’t concerned about lower prices as Disney streaming starts, except in one huge market: India

If there’s a market where Netflix is concerned about plan pricing as Disney begins its big push into the video streaming market, it’s not the U.S. It’s India. Netflix has raised its prices on plans in the U.S. and recently announced intentions to do the same in Brazil, Mexico and some countries in Europe, but it is struggling to lower its price tier in India as it looks to add more subscribers in a country that has more than 460 million internet users. In India the Netflix basic monthly subscription plan costs much more than Amazon Prime Video’s plan and roughly twice as much as Hotstar, the country’s largest video streaming service, which is owned by Disney.

Source: https://www.cnbc.com/2019/04/17/netflix-not-concerned-about-lower-prices-except-in-one-huge-market.html

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