Dr. Ajith Kumar V.V
Tata firm Tanishq plans to launch an exclusive 'UAE-inspired' design collection to woo Emirati customers. The $8.4 billion gems and gold jewellery market in the UAE, already bursting with Indian retail chains, is about to see the entry of Tanishq, a retail unit of Indian conglomerate Tata Group. Tanishq, making its foray into the international market with an exclusive showroom in Meena Bazar in Dubai, is busy finalizing plans to launch an exclusive ‘UAE-inspired’ design collection to woo Emirati customers. The Tata Group firm will also be offering specially curated jewellery and watches to attract the large multi-ethnic population in the UAE, besides the Indian diaspora.
Source: https://www.arabianbusiness.com/retail/453977-how-indian-giant-tata-aims-to-shake-up-the-uae-jewellery-market