GM to Tout Electrification Drive, Plug-In Pickup at CES

Pin It

General Motors Co. Chief Executive Officer Mary Barra plans to provide a peek of upcoming electric vehicles at CES next month and bolster the automaker’s credentials as a rising power in EVs, according to people familiar with the matter. Barra will give the opening keynote address on Jan. 12 for the all-digital expo, formerly known as the Consumer Electronics Show. She plans to explain how electrification is a necessary step to address environmental and societal change and how GM is ready to play a central role, said the people, who asked not to be named. In addition to Barra’s address, GM will show a video at CES featuring its latest technology and preview some concept vehicles, including a plug-in Chevrolet pick-up, some Cadillac models and vehicles for other brands, the people said. Company President Mark Reuss also will speak about the carmaker’s EV strategy.


Main campus

Open on location Google Map