Ford bets on Mustang’s reputation with Mexico-made Mach-E SUV

The Mustang Mach-E is a groundbreaking vehicle for Ford Motorthat marks the beginning of a new-generation of all-electric vehicles and the first time the iconic name has been used on anything but a two-door pony car. Ford is betting the Mustang name will resonate with consumers and assist the company’s first all-electric SUV in standing out in an increasingly crowded field. It’s a bold decision that could dilute the Mustang name if unsuccessful. There’s also chance of political backlash since the vehicle is being produced in Mexico and imported to the U.S.

Source: https://www.cnbc.com/2019/11/15/ford-bets-on-mustangs-reputation-with-mexico-made-mach-e-suv.html

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