Dr. Ajith Kumar V.V
The tastes and preferences of consumers keep on changing across the categories. Recently, we sees the rising trend of consumers’ preferences for used clothes in various countries, and segments with these preferences are not few. This trend is posing a challenge for established fashion retailers.
Source; https://www.cnbc.com/2019/03/19/fashion-retailers-under-threat-from-24-billion-second-hand-market.html