Emirates signs deal to expand reach in key Chinese tourism market

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Emirates on Wednesday announced that it has signed a memorandum of understanding (MoU) with Trip.com Group, a one-stop travel service provider based in China. The agreement was signed in Shanghai by executives of both companies, allowing the airline to expand its reach in the Chinese market. The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates' sales via Trip.com Group's online platforms.


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