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EDITORIAL

Prof. (Dr.) Mohammad In’airat
Editor- In- Chief

Academic research in business is essentially driven by the dynamics in the management environment. As business evolve, academia’s understanding of the latest trends evolve as well…Read more

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Mobile Banking Adoption in India: Decomposed TPB Approach

Anubhuti Dwivedi, Asian Business School, Noida, India
Maroof Ahmad Mir, Asian Business School, Noida, India

https://doi.org/10.37383/SBJ14021901

ABSTRACT
Technological innovations have significant impact in human life. The quick expansion of information technology has been adopted into the lives of millions of people. Rapid progress and advancement in technology have brought about significant alteration in the global business environment…Read more

Keywords: Mobile banking, adoption intention, Theory of Planned Behavior (TPB)

Suggested citation: Dwivedi, A. & Mir, M.A. (2019). Mobile banking adoption in India: Decomposed TPB approach. Skyline Business Journal, 15(2), 1-12. https://doi.org/10.37383/SBJ14021901

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The moderating effect of price perception on celebrity endorsement and purchase perception: a study on emirates airlines, Dubai

Indranil Bose, University of Bolton, Ras Al Khaimah, UAE
Jayanta Banerjee, Christ University, Karnataka, India

https://doi.org/10.37383/SBJ14021902

ABSTRACT
The purpose of this paper is to develop an understanding of the moderating effect of price perception and to evaluate the impact of celebrity endorsement on the purchase intention for Emirates Airline...Read more

Keywords: Moderating effect, price perception, celebrity endorsement, purchase intention, Emirate Airline

Suggested citation: Bose, I. & Banerjee, J. (2019). The moderating effect of price perception on celebrity endorsement and purchase perception: A study on Emirates Airlines, Dubai. Skyline Business Journal, 15(2), 13-29. https://doi.org/10.37383/SBJ14021902

 

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Motivating the stakeholders through a contest based mobile application for promoting and rewarding sustainability initiatives

Ramakrishna Yanamandra, Skyline University College, Sharjah, UAE
Avadhanam Ramesh, Vignana Jyothi Institute of Management, Hyderabad, India

https://doi.org/10.37383/SBJ14021903

ABSTRACT
Sustainability is a key challenge confronted by nations, industry, governments leading to an integrated effort across all stakeholders. Information Communications Technology (ICT) is found to act as an enabler for promoting…Read more

Keywords: Sustainability, rewards, motivation, ICT, mobile application, stakeholders

Suggested citation: Yanamandra, R. & Ramesh, A. (2019). Motivating the stakeholders through a contest based mobile application for promoting and rewarding sustainability initiatives. Skyline Business Journal, 15(2), 30-40. https://doi.org/10.37383/SBJ14021903

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Factors impacting adoption of people analytics – application of interpretive structural modeling

Niharika Atchyutun, Vignana Jyothi Institute of Management, Andhra Pradesh, India
P Vijay Kumar, Jawaharlal Nehru Technological University, Andhra Pradesh, India

https://doi.org/10.37383/SBJ14021904

ABSTRACT
People Analytics has transformed the way the human resources of an organization are utilized and managed. The fast-changing field of technology has also contributed to the advancement of the people analytics evolution…Read more

Keywords: People Analytics, HR Analytics, Factors, Interpretive Structural Modelling, MICMAC Analysis

Suggested citation: Atchyutuni, N. & Kuma, P.V. (2019). Factors impacting adoption of people analytics –application of interpretive structural modelling. Skyline Business Journal, 15(2), 41-52. https://doi.org/10.37383/SBJ14021904


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Assessing the association of HRM functions with employees’ performance: The case of banking sector of UAE

Dr. Sugandha Agarwal, European International College, Abu Dhabi, UAE
Ernest Baltazar, European International College, Abu Dhabi, UAE

https://doi.org/10.37383/SBJ14021905

ABSTRACT
Human Resource Management (HRM) is relatively a less researched area in the banking sector in Abu Dhabi, United Arab Emirates (UAE). The role and scope of HRM functions cannot be underestimated considering their direct association with human capital….Read more

Keywords: Human resource management, employee performance, banking sector, functions of HRM, HRM value

Suggested citation: Agarwal, S. & Baltazar, E. (2019). Assessing the association of HRM functions with employees’ performance: The case of banking sector of UAE. Skyline Business Journal, 15(2), 53-70. https://doi.org/10.37383/SBJ14021905


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An empirical study on emotional intelligence of generation x managers – The Indian perspective

B Sudhakar, Manipal Academy of Higher Education, Dubai
Sangeetha Vinod, Manipal Academy of Higher Education, Dubai
Satish Sagadevan, Manipal Academy of Higher Education, Dubai

https://doi.org/10.37383/SBJ14021906

ABSTRACT
“Generation X” is a phrase that has gained entry into modern management literature. Generation X managers are expected to shoulder leadership responsibilities to steer future organizations towards excellence…Read more

Keywords: Generation X, emotional intelligence, multigenerational workplace

Suggested citation: Sudhakar, B., Vinod, S. & Sagadevan, S. (2019). An empirical study of emotional intelligence of generation X managers – the Indian perspective. Skyline Business Journal, 15(2), 71-80. https://doi.org/10.37383/SBJ14021906


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Post purchase experience of consumers in life insurance policies: An empirical study

Vishal Kumarl, Maharaja Agrasen University, Himachal Pradesh, India
Neha Singh, Maharaja Agrasen University, Himachal Pradesh, India

https://doi.org/10.37383/SBJ14021907

ABSTRACT
Consumer post-purchase feeling is important for a seller as it may lead to repeat purchase in case of satisfaction or could create negative word of mouth publicity for their brand. A marketer should carefully study the outcome of purchase to improve ...Read more

Keywords: Post purchase experience, consumer behavior, life insurance

Suggested citation: Kumar, V. & Singh, N. (2019). Post purchase experience of consumers in life insurance policies: An empirical study. Skyline Business Journal, 15(2), 81-91. https://doi.org/10.37383/SBJ14021907


Downloads: Download 443