Mobile Banking Adoption in India: Decomposed TPB Approach

Anubhuti Dwivedi, Asian Business School, Noida, India
Maroof Ahmad Mir, Asian Business School, Noida, India

Technological innovations have significant impact in human life. The quick expansion of information  technology  has  been  adopted  into  the  lives  of  millions  of  people.  Rapid  progress and advancement in technology have brought about significant alteration in the global business environment. Information technology developments in the banking sector have  sped  up  communication  and  transactions.  It  is  vital  to  extend  this  new  banking feature to clients for maximizing the advantages for both clients and service providers and hence the purpose of this study is to explore the factors that influence the intention of consumers to use mobile banking so that it can be made popular among banking custom-ers in India.The research framework applied in this study is based on the Theory of Planned Behav-iour (TPB) (Ajzen 1985) decomposed using factors given in the diffusion of innovations theory (Rogers 1983). This Decomposed Theory of Planned Behaviour has been adapted from  Taylor  &  Todd  (1995).  Multiple  linear  regression  analysis  was  used  to  test  the hypotheses formed for the study. The independent variables (attitude, subjective norms, and behavioural controls) were regressed on “intention to adopt” as the dependent varia-ble. To analyse for convergent and discriminant validity of the constructs, factor analysis was used.The results exhibit that attitude and perceived behavioural control factors play a signifi-cant  role  in  influencing  intentions  to  adopt  mobile  banking  but  social  influence  is  not found significant. In particular, perceptions of relative advantage, compatibility, triala-bility and risk were found significant in influencing intentions to adopt mobile banking services. Self-efficacy in using mobile banking services and technology facilitating condi-tions were also found to influence intentions.

Keywords: Mobile banking, adoption intention, Theory of Planned Behavior (TPB)

Suggested citation: Dwivedi, A. & Mir, M.A.  (2019). Mobile banking adoption in India: Decomposed TPB approach. Skyline Business Journal, 15(2), 1-12.

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Notes on contributors
Prof. Anubhuti Dwivedi, Dean (Academics) – Asian Business School, Noida, India
An academician with 18 years of experience in post graduate teaching and research in the area of Economics and Business Environment, Prf Anubhuti is a Doctorate in Economics and a double Post Graduate in Economics and Management. Her national and international publications include 6 books, 16 research papers and 2 cases. She has successfully completed an internationally funded research project funded for USD 7500 by New York University Stern School of Business and National Stock Exchange of India and presented papers in various conferences at reputed institutes. She has been in administrative positions where she developed the institutional framework and was at the core of various conferences, seminars, FDPs and MDPs while leading the team. She has recently been awarded with The Women of Excellence Award 2019 by Business View Magazine.

Dr. Maroof Ahmad Mir- Associate Professor – Asian Business School, Noida, India
Dr. Maroof Ahmad Mir is currently working as Associate Professor & Associate Dean- Academics in the area of Finance and Accounts. He has done his Ph.D. in the area of Finance from Aligarh Muslim University and has qualified UGC-NET in Management. He has completed his Master of Business Administration in Finance and Accounts from AMU, Aligarh. He has an overall experience of around 11 years and his areas of interest include Accounting, Investment Management and Financial Management. Dr. Maroof is the recipient of ‘Best Researcher Award’ at ABV – Indian Institute of Information Technology and Management, Gwalior in June 2013. He has taken courses on Econometric Modeling in Finance at IIT Kharagpur, IIM Calcutta, IIIT Gwalior, IMT Ghaziabad and National Institute of Securities Markets (NISM), SEBI. He has also attended various conferences and workshops at institutes of repute. He has presented his research work at various reputed organizations like IIM Ahmedabad, IIT Kanpur, IBS Hyderabad and such.
Suggested citation

Dwivedi, A. & Mir, M.A.  (2019). Mobile banking adoption in India: Decomposed TPB approach. Skyline Business Journal, 15(2), 1-12.