Volume 4 (2008)

Ambalika Sinha, Motilal Nehru National Institute Of Technology, Allahabad,Uttar Pradesh, India
Abstract

In this study an attempt has been made to assess if links do occur between organizational culture, employees’ commitment and clients satisfaction. This triangular link is assessed in private and public sectors. Dimensions of culture studied were locus of control, other directedness, role-boundedness, androgyny, power-distance Tolerance, ambiguity tolerance, contextualism temporality, narcissism particularism and four Orientations, viz: Expressive, Conserving, Assertive, Expanding. Profiles of culture reveal that they affect two dynamic groups i.e. employees and Customers
After few years spent in the organization employees perceive themselves incorporated into organizational culture, this in turn leads to their stronger commitment to the organization, this leads to satisfaction in em- ployees.
Consumers are precious for running of an organization prosperously, the day is not far when customers’ sat- isfaction rating becomes the statutory disclosure standard for a public issue,equity,debt. hence organizational culture has direct/indirect impact on consumers/clients satisfaction.
In this study cultures prevailing in public and private sectors(Hospitals) were studied.T tests were calculated for perceived total culture(T culture),and fifteen dimensions of culture. There was no difference between private and public hospitals employees on their perception of organizational culture(t value=.04,insign.).On 15 dimensions t values for 7 dimensions revealed significant differences, for example :locus of control(- 2.77sign.01 level),context sensitivity(2.02,sign.05level),narcissism(-3.22sign.01 level),individualistic orientation(5.84,sign.01 level),inner directedness(2.41sign.05 level),universal(2.09,sign.05 level) and an- drogyny(-2.58,sign.05 level).
Correlations revealed that there was no effect of perceived organizational culture on commitment but when 15 dimensions of culture were correlated with total commitment scores for all employees were significant for 7 dimensions.

Whether private or public enterprises, employees perform their jobs committedly disregarding organizational culture. Patients show that whatever the organizational culture,. if they get services within reduced rates they will be satisfied. Implication is for private hospitals to give their best if they want satisfied employees and satisfied patients

Keywords: Organizational Culture, Commitment, Customers Satisfaction, Private/Public Enterprises

Suggested citation: Sinha, A.(2008). Perception of organizaional culture, employees’ commitment and customers’ satisfaction in private and Public organizations. Skyline Business Journal, Volume 4, No 2,pp 65-74.

Suggested citation
Sinha, A.(2008). Perception of organizaional culture, employees’ commitment and customers’ satisfaction in private and Public organizations. Skyline Business Journal, Volume 4, No 2,pp 65-74.