Volume 3 (2007)

Factors affecting consumers’ adoption of online banking

Adel Mahmoud Torieh, Ain Shams University (Cairo), Skyline College (Sharjah)
Abstract

This paper is focused on the factors affecting consumers’ adoption of online banking which are different from offline banking. This research found from literature review many factors such as: Web site reputation, convenience, security, new experience…...that influence consum- ers’ adoption of online Banking. The purpose of this paper is to determine the factors that have an impact on consumers’ attitude to online banking.

Keywords: Online Banking, Perceived Risk, Perceived Usefulness, Subjective Norms

Suggested citation: Torieh, A.M.(2007). Factors affecting consumers’ adoption of online banking. Skyline Business Journal, Voume 4, No.1, pp 16-20

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Suggested citation

Kumar, R., & Sharma, K.C. (2007). Trends in capital structure practices of private corporate sector in India in post -liberalisation era. Skyline Business Journal, Voume 4, No.1, pp 2-9