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EDITORIAL

Prof. (Dr.) Mohammad In’airat
Editor- In- Chief

The year 2020 brought new challenges for the whole of mankind. The sudden outbreak of COVID-19 disrupted the way we live and work, paving the way for new norms to be defined, deliberated and practiced. …Read more

 

Marketing ethics and competitiveness: A study of deposit money bank in Nigeria

Adetayo, Adeola E. Olabisi Onabanjo University, Ago- Iwoye, Ogun State, Nigeria.
Worimegbe, Powel M. Olabisi Onabanjo University, Ago- Iwoye, Ogun State, Nigeria.
Eze, Benneth U. Hallmark University, Ijebu Itele, Ogun State, Nigeria.

https://doi.org/10.37383/SBJ160101 

ABSTRACT
Practicing ethics in marketing means applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. The study seeks to examine how marketing ethics (honesty, transparency, and autonomy) affect organizational competitiveness. …Read more

Keywords: Marketing ethics, honesty, transparency, autonomy, and competitiveness

Suggested citation: Adetayo, A. E., Worimegbe, P. M., Eze. U. (2020). Marketing ethics and competitiveness: a study of deposit money bank in Nigeria. Skyline Business Journal. 16(1), pp 1-12. DOI: https://doi.org/10.37383/SBJ160101

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Organizational justice and job performance of academic staff at public universities in Iraq

Alaa S. Jameel Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq. Faculty of Technology Management and Business, Universiti Tun Hussein, Onn Malaysia, Malaysia
Abd Rahman Ahmad, Faculty of Technology Management and Business, Universiti Tun Hussein Onn Malaysia, Malaysia.
Talal S. Mousa, Department of Public Administration, Cihan University-Erbil, Kurdistan Region, Iraq

https://doi.org/10.37383/SBJ160102 

ABSTRACT
 Job performance is one of the most critical subjects in literature due to its crucial role in the success of organizations. The purpose of this study is to examine the impact of organizational justice on job performance among academic staff.…Read more

Keywords: Job performance, organizational justice, academic staff, distributive justice, procedural justice.

Suggested citation: Jameel, A.S., Ahmad, A.R., Mousa, T.S. (2020). Organizational justice and job performance of academic staff at public universities in Iraq. Skyline Business Journal. 16(1), pp 13-28. DOI: https://doi.org/10.37383/SBJ160102

Downloads: Download 63
 

Determinants of leverage: evidence based on BSE listed Indian auto ancillary firms

Animesh Bhattacharjee, Department of Commerce, Tripura University, Suryamaninagar, Agartala, Tripura (West). India
Madhu Kumari, Department of Commerce, Tripura University, Suryamaninagar, Agartala, Tripura (West). India
Joy Das, Department of Commerce, Tripura University, Suryamaninagar, Agartala, Tripura (West). India

https://doi.org/10.37383/SBJ160103 

ABSTRACT
The primary objective of the present article is to investigate the impact of growth, liquidity, non-debt tax shield, profitability, size and tangibility on financial leverage with reference to Bombay Stock Exchange listed Indian auto ancillary firms. …Read more

Keywords
: Financial leverage, liquidity, profitability, panel regression.

Suggested citation: Bhattacharjee, A, Kumari, M., Das, J. (2020). Determinants of Leverage: Determinants of leverage: evidence based on BSE listed Indian auto ancillary firms. Skyline Business Journal. 16(1), pp 29-44. DOI: https://doi.org/10.37383/SBJ160103 

 
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Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study

Jesus Cuauhtemoc Tellez Gaytan, Tecnologico de Monterrey, San Luis Potosi, Mexico
A. M. Sakkthivel, Skyline University College, Sharjah, UAE                               
Gouher Ahmed, Skyline University College, Sharjah, UAE
Shohab Sikandar Desai, MENA College of Management, Dubai, UAE

https://doi.org/10.37383/SBJ160104 

ABSTRACT
The purpose of the study is to investigate the impact of promotional and the word-of-mouth variables on consumer buying behaviour in the fast-emerging economy of the Sultanate of Oman with a population of 4.6 million including about 2.0 million expatriates. …Read more

Keywords
: Promotion mix variables, external variables (word of mouth), consumer buying behavior, mobile communication services, construct analysis

Suggested citation:Gaytan, J.C.T., Sakthivel, A.M., Ahmed, G., Desai, S.S. (2020). Impact of Internal and External Promotional Variables on Consumer Buying Behavior in Emerging Economy – An Empirical Study. Skyline Business Journal, 16(1), pp 45-54. DOI: https://doi.org/10.37383/SBJ160104

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The nexus between taxation and Nigerian economic growth

Olufemi Samuel Adegboyo, Federal University Oye-Ekiti, Ekiti State, Nigeria

https://doi.org/10.37383/SBJ160105 

ABSTRACT
 This study investigates the relationship between taxation and economic growth in Nigeria between the periods of 1980 -2019. The study adopts the endogenous growth model as its theoretical framework. …Read more

Keywords
: Taxation, economic growth, endogenous growth model, Nigeria

Suggested citation: Adegboyo, O.S. (2020). The nexus between taxation and Nigerian economic growth. Skyline Business Journal. 16(1), pp 55-67. DOI: https://doi.org/10.37383/SBJ160105

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Tourism Policy Research after the COVID-19 Pandemic: Reconsidering the Role of the State in Tourism

James Kennell, Department of Marketing, Events and Tourism, University of Greenwich, Old Royal Naval College, Park Row, London, SE10 9LS, United Kingdom.

https://doi.org/10.37383/SBJ160106 

ABSTRACT
 Over the last thirty years of research into tourism policy, there has been a dominant assumption that the appropriate role of the state in tourism is mostly settled. The state has a legitimate role in the tourism industry, but it is essentially one of ‘steering and not rowing’.…Read more

Keywords
: Tourism policy; COVID-19; neoliberalism; role of the state

Suggested citation: Kennell, J. (2020). Tourism Policy Research after the COVID-19 Pandemic: Reconsidering the Role of the State in Tourism.  Skyline Business Journal, 16(1), pp 68-72. DOI: https://doi.org/10.37383/SBJ160106

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Ethnic conflicts and geopolitics: COVID-19 augmented chaos versus efforts to restart tourism sector

S.C Bagri, Professor, Centre for Mountain Tourism and Hospitality Studies, HNB Garhwal University ( a central University). Srinagar, Uttarakhand, India
Junaid KC, Research Scholar, Centre for Mountain Tourism and Hospitality Studies, HNB Garhwal University( a central University). Srinagar, Uttarakhand, India

https://doi.org/10.37383/SBJ160107 

ABSTRACT
By 2019, the Travel and Tourism sector was growing sustainably while compared to any other industry in the world. With a contribution of US$8.9 trillion to the world’s GDP (10.3% of global GDP), and accounted for around 330 million jobs (1 in 10) worldwide (Neufeld, 2020: WTTC, 2020a). But, the outbreak of COVID-19 in December 2019 dramatically changed the entire scenario worldwide. …Read more

Keywords
: Geopolitics, ethnic conflicts, COVID-19, rethink tourism

Suggested citation: Bagri, S.C. & Junaid, K.C. (2020). Ethnic conflicts and geopolitics: COVID-19 augmented chaos versus efforts to restart tourism sector. Skyline Business Journal. 16(1), pp 73-80. DOI: https://doi.org/10.37383/SBJ160107

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Dynamics in academics and consumer research in post-COVID 19 scenario

Tejinder Sharma, Department of Commerce, Kurukshetra University, Kurukshetra (India)

https://doi.org/10.37383/SBJ160108 

ABSTRACT
COVID-19 pandemic is one of the most unprecedented event in the human history as its impact is truly global, impacting each and every facet of human existence. In this turbulent scenario, education has witnessed a major disruption throughout the world. …Read more

Keywords:  Online Teaching, Consumer research,  frugality, value buying, bottom-up empowerment

Suggested citation: Sharma, T. (2020). Dynamics in academics and consumer research in post-COVID 19 scenario. Skyline Business Journal. 16(1), pp 81-85. DOI: https://doi.org/10.37383/SBJ160108

 
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