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EDITORIAL

Dr. Amitabh Upadhya
Editor- In- Chief

It is with immense satisfaction that I present this twelfth volume of the Skyline Business Journal (SBJ) that includes rigorously reviewed seven research papers. The dominant theme of papers is marketing and finance…Read more

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Towards addressing persistent risk perceptions in online shopping

Kwee-Fah Lee, University Tunku Abdul Rahman, Lot PT 21144, Jalan Sungai Long,  Kajang, Malaysia

ABSTRACT
Although online shopping has recorded impressive growth over time, total web sales remain a small proportion of sales made through physical storefronts. Many consumers are still reluctant to shop online. Past research indicates perceived risk as one of the major reasons for this behaviour…Read more

Keywords: online shopping, perceived risk, risk-reducing strategies

Suggested citation: Lee, K.(2016).Towards addressing persistent risk perceptions in online shopping. Skyline Business Journal, Volume 12, No 1,pp 01-10.

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Antecedents of retail shopping behavior of senior citizens – a literature review and scope for further research

Devashish Das Gupta, Indian Institute of Management, Lucknow, Uttrapradesh, India

ABSTRACT
The world is undergoing a demographic transition. The 60+ age group would constitute 16% of the world population by the year 2050 as against 5% in 1970. The populations of all the countries are growing older as longevity increases. This transition has far-reaching implications...Read more

Keywords: senior citizens, shopping behavior, segmenting older consumers, store choice and instore behavior

Suggested citation: Gupta, D. D.(2016). Antecedents of retail shopping behavior of senior citizens – a literature review and scope for further research. Skyline Business Journal, Volime 12,  No 1,pp 11 -27.

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Marketing to the rural poor in India: an empirical study of North Kerala

Rajendra Prasad Sharma, Indian Institute of Foreign Trade, Anandpur, Kolkata, India
Pallabi Pal Sarkar, West Bengal State Rural Livelihoods Mission, Kolkata, India

ABSTRACT
As growth plateaus in the richpockets, firms are focusing attention on bottom of pyramid segments. The Kannur district of Kerala is renowned as the land of looms. The role of women has evolved and theyplayed a bigger role inpurchase decisions. This hinterland can be agood market for product categories…Read more

Keywords: rural poor, women, awareness, usage pattern, perception, aspirational products, North Kerala

Suggested citation: Sharma, R. P. & Sarkar, P. P.(2016). Marketing to the rural poor in India: an empirical study of North Kerala  Skyline Business Journal, Volime 12,  No 1,pp 28-36.

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Why do Indonesians intend to engage in Islamic home financing

Hasan Basri, Syiah Kuala University, Darussalam, Banda Aceh, Indonesia
M. Shabri Abdul Majid, Syiah Kuala University, Darussalam, Banda Aceh, Indonesia
Dhian Wahyuni, Syiah Kuala University, Darussalam, Banda Aceh, Indonesia

ABSTRACT
This study empirically examines why Indonesians intend to engage in Islamic home financing. Specifically, this study attempts w explore the influence of attitude, subjective norm, perceived behavioral control, and religiosity on the intentions of Indonesians to undertake  Islamic home financing…Read more

Keywords: attitude, subjective norm, perceived behavioral control, religiosity intention, Islamic home financing

Suggested citation: Basri, H. Abdul Majid, M.S. & Wahyuni, D(2016). Why do Indonesians intend to engage in Islamic home financing. Skyline Business Journal, Volime 12,  No 1,pp 37-47.

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Relationship between “power distance” and employee performance in multinational organizations

Usamah Shawan, School of Finance and Management, Hebron University, PO Box 40, West Bank, Palestine.

ABSTRACT
The study aims to investigate the relationship between ''power-distance" and perfor­mance of employees in the workplace. Power distance is one of the five value dimensions of Geer Hofstede 's framework for assessing cultures. Values in this framework are perceived to act as independent variables that affect organizational behavior including performance or productivity...Read more

Keywords: power distance, performance, culture, multi-national organizations

Suggested citation: Shawan, U. (2016). Relationship between “power distance” and employee performance in multinational organizations. Skyline Business Journal, Volime 12, No 1,pp 48-54.

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Competitiveness of agro-food processing firms: productivity approach

Abid Sultan, Shri Mata Vaishno Devi University, Katra, Jammu & Kashmir, India
Saurabh, Shri Mata Vaishno Devi University, Katra, Jammu & Kashmir, India
Deepak Jain, Shri Mata Vaishno Devi University, Katra, Jammu & Kashmir, India

ABSTRACT
The growth and prosperity of the state is defined by its competitive use of its resources. Competitiveness is an important parameter for enhancing economic growth and prosper­ity. The productive utilization of the resources in an industry defines the competitive capability of the firms and henceforth that of an industry...Read more

Keywords: competitiveness, productivity, technical efficiency, agro food processing industry, Jammu and Kashmir, India

Suggested citation: Sultan, A. Saurabh. & Jain, D.(2016). Competitiveness of agro-food processing firms: productivity approach. Skyline Business Journal, Volime 12, No 1,pp 55-63.

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Comparison of financial soundness of public and private sector banks in India using the S-score model

Mihir Dash, Allianvce University, Bangalore, India

ABSTRACT
This study uses the 8-score model to analyse the financial soundness of the Indian banking system. The study considered a sample of twenty-three public sector and sixteen private sector banks in India in the period 2003-12...Read more

Keywords: bankruptcy prediction, z-score model, S-score model, financial soundness

Suggested citation: Dash, M. (2016), Comparison of financial soundness of public and private sector banks in India using the S-score model. Skyline Business Journal, Volume 12, No 1,pp 64-72.

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