Khan Mohd Maaz, Department of Business Administration, Aligarh Muslim University, India Email: maazesps@gmail.com

Parvaiz Talib, Department of Business Administration, Aligarh Muslim University, India Email: ptalib.ba@amu.ac.in

This study discusses the impact of digital business on the modern business world. The rise of online shopping and selling has transformed the way businesses operate and interact with customers. With the help of several websites such as Amazon, Flipkart, Myntra, Meesho, Nykaa, Tata 1 mg, Netmeds, Firstcry.com, and various forms of media, businesses are now able to offer a wide range of products to consumers without having to physically travel to the location of goods. The paper highlights that the use of e-business in a business unit can result in either profits or losses for that particular business unit. However, a closer examination revealed that the benefits of digital business outweigh the negative effects. The review cites poll results, showing that firms that use Internet devices as a promotional medium have better sales growth than enterprises that employ traditional formats. Moreover, the study emphasizes the availability of thousands of suppliers and millions of buyers in the digital business market, allowing them to purchase goods that meet their needs. This situation demonstrates that digital business has evolved into a business that has a significant impact on entrepreneurship, resulting in a model and format that is significantly more flexible and accessible to all consumer sectors, regardless of location. In conclusion, this review emphasizes the significant impact of digital business on the modern business world, resulting in a more efficient and effective manner of living, with benefits outweighing negative effects. Businesses that embrace digital business can access a vast market and create new opportunities that would otherwise not have been possible. The study highlights that digital business has become a crucial component for businesses to thrive in the current economic climate, and those who fail to adopt digital business strategies may be left behind in a highly competitive market.

Maaz, K. M., & Talib, P. (2024). The Transformative Impact of Digital Business on Modern Entrepreneurship and Market Dynamics. Skyline Business Journal, 20(2), 64- 81.