Media and Communication Department (MCD) at Skyline University College (SUC) handles online and offline media related activities and transmits constant communication to relevant audiences. The department is under the Marketing and Creative Communication Head and is committed to strengthening the university’s image and increasing brand awareness nationally, regionally, and internationally. It primarily plays a key role in disseminating and communicating the university’s message to both internal and external audience. The department is divided into five functions: Content Management, Design Management, Website, FAQ, and Portal Management, SMO and SEO, Video and Online Campaign Management.
The department is responsible for creating a positive image and good representation of SUC in various offline and online channels. MCD provides information and news about the university’s activities, events, and achievements; coordinates the public and media relations efforts; develops the university’s main webpages; and ensures the proper usage of the university’s brand in online and offline campaigns and in all social media channels. .
- To represent Skyline with a positive image in all channels locally and internationally.
- To create contents as required by the concerned department and circulate these contents internally and externally.
- To create positive branding image offline and online
- To plan and manage the Digital and Online Marketing for SUC
- To monitor and report articles posted on the Knowledge updates section
POLICY AND PROCEDURES
Media and Communication department coordinates with various departments to obtain information to be displayed on the website, forwards it to Dean or HQA for approval and finally sends it to the approved external agent for displaying on the website.
The department is also responsible for monitoring the content which is uploaded on the website on a timely basis and check for any discrepancies in the uploaded information. In case any discrepancies are found, the department immediately notifies the vendor to remove the incorrect information from the website. The discrepancies can also be reported to the Media and Communication department by other department personnel who come across this information.
The Media and Communication department coordinates with departments and obtains updated content of their departments on an annual basis. All the academic and academic support services units send a request for updating related website content as and when it is revised, new activities or events conducted by them to display it on the website.
Department forwards the latest news and happenings of the University to vendor for uploading on the website as and when they happen. The department ensures that website should continually evolve and be refined to meet the increasing demands of audience as well as reflect the progressing technologies and new browser versions.
Following are the updates segregated on the basis of the frequency of updates:
i. Daily Basis: News, sharing information with stake holders and uploading
ii. Weekly Basis: News, Academic update including knowledge update.
iii. Monthly Basis: News, events and newsletter.
Media and Communication department provides following services:
1. Media coverage and planning
2. Website management
3. FAQ management
4. Social Media Management
5. SEO management
6. Facilitate knowledge update inputs
7. Identifying sites for listing and ranking
8. Assisting departments in publishing public disclosure documents like Newsline, catalogs, brochures, posters, etc.
9. Video Management
What is the role of Media and Communication Department?
The Media and Communications Department (MCD) at Skyline University College handles the media related activity and transmits constant communication to various important audience. The Department is committed to strengthening the University’s image and increasing brand awareness both nationally, regionally and internationally.
The Department manages Press Planning, Media Relations, Web Communications, Social Media Optimization, Search Engine Optimization, Internal and External communication and Graphic Design. Internally the department communicates the University's messages and announcements to faculty, administrators and staff, as well as to students through various Medias.
By the virtue of multi-faceted nature of work it provides information and news about the university’s activities, events and achievements; coordinates the public and media relations efforts; develops the university’s main webpages; offers broadcast, photography university publications; ensures the proper usage of the University’s branding guidelines; media representation and oversees the University community’s participations in external events.
What facilities does Media and Communication Department provide?
Media and Communication Department is providing the following facilities to the users:
- DEVELOPMENT OF WEBSITE
- LISTING OF THE WEBSITE
- RANKING OF THE WEBSITE
What services does Media and Communication Department provide?Media and Communication Department is responsible for press planning, media relations, web communications, social media optimization, search engine optimization, Internal and external communication and Graphic design.
What is the website update policy of Media and Communication Department?
The Media and Communication department looks into the update of website requests from various departments. On its part department updates the latest news and happenings on the website as and when they happen. We on our part feel that websites must continually evolve and be refined to meet the increasing demands of audience as well as reflect the progressing technologies and new browser versions.
The updates will be on: Daily basis: News, sharing information with stake holders and uploading the research articles. , Weekly basis: News, Academic update including knowledge update and monthly basis: News, events and newsletter.
What is the role of Communication Department in Knowledge Updates?
The Media and Communication department looks into the content uploaded in Knowledge Updates on a weekly basis.
Knowledge Updates is one of the happening areas of Skyline University College with continuous innovations and expansions. In near future it will be available in android and other platforms to make it convenient for readers. Gradually, it will become major interactive platform for researchers, authors, scholars and students for sharing their researches, opinions, experiences and getting connected to like-minded people and research scholars in related domains.
What is Media and Communication Department policy on Press and PR?Media and Communication Department ensures that SUC Events, academic and non-academic are released in the newspapers and magazines TV and social media.
How can Media and Communication Department be contacted?Media and Communication Department can be contacted at mediacom@ skylineuniversity.ac.ae.