Media and Communication Department (MCD) at Skyline University College (SUC) handles online and offline media related activities and transmits constant communication to relevant audiences. The department is under the Director – Marketing and Communications and is committed to strengthening the university’s image and increasing brand awareness nationally, regionally, and internationally. It primarily plays a key role in disseminating and communicating the university’s message to both internal and external audience. The department is divided into five functions: Content Management, Design Management, Website, FAQ, and Portal Management, SMO and SEO, Video and Online Campaign Management.
The department is responsible for creating a positive image and good representation of SUC in various offline and online channels. MCD provides information and news about the university’s activities, events, and achievements; coordinates the public and media relations efforts; develops the university’s main webpages; and ensures the proper usage of the university’s brand in online and offline campaigns and in all social media channels.
FACILITIES AND SERVICES PROVIDED
The MCD supports all departments in all university events and activities in terms of artwork designs, contents, social media updates, video creations, and press coordination. An MCD Requisition Form is disseminated to all departments to be filled-up for all requests and submitted 6 weeks prior to the event or activity. The MCD works in priority basis and as per the calendar and timely requests from the requesting departments.
What is the role of Media and Communication Department?
The Media and Communications Department (MCD) at Skyline University College MCD handles the online and offline media-related activities and communicates SUC’s message to relevant audiences. One of its goals is to strengthen the university’s image and increase brand awareness nationally, regionally, and internationally.
MCD provides information and news about the university’s activities, events and achievements; coordinates with the public and the media to communicate the Skyline brand; develops the university’s main webpages; provides photography and videography services; ensures the proper usage of the university’s branding guidelines; and oversees the university community’s participations in external events.
The MCD team is responsible for creating a positive image and good representation of SUC in various offline and online channels. The team provides information and news about the university’s activities, events, and achievements.
What facilities does Media and Communication Department provide?
Media and Communication Department is providing the following:
- Website Development
- Website Listing and Ranking
- Search Engine Optimization
- Graphic Design
- Social Media Management and Optimization
- Content Creation
- Marketing Support Services
What is the website update policy of Media and Communication Department?
The Media and Communication Department facilitates the requests of various departments when it comes to website update. The department creates and updates the website’s News and Events sections. The department must continuously update and make changes on the website to meet the evolving demands of web users and reflect the advancing technology. For website update policy, please click here:
Daily Updates: News, Sharing of Information with Stakeholders, and Research Articles
Weekly Updates: News, Academic Updates including Knowledge Update
Monthly Updates: News, Events, and Newsletter
What is the role of Communication Department in Knowledge Updates?
The Media and Communication reviews and edits the content being posted in the Knowledge Update section. Knowledge Update is one of the areas in Skyline University College involving continuous innovations and expansions.
What is Media and Communication Department policy on Press and PR?Media and Communication Department ensures that SUC events, and academic and non-academic information for the public is released in newspapers, magazines, TV, and social media.
What is the procedure for seeking support from Media & Communication Department?All services offered by Media & Communications Department can be sought by filling the online form prior to seven days for in-house members. https://lmsserver.skylineuniversity.ac.ae/blocks/user_query/mcd.php