Media and Communication Department (MCD) at Skyline University College (SUC) handles online and offline media related activities and transmits constant communication to relevant audiences. The department is under the Director – Marketing and Communications and is committed to strengthening the university’s image and increasing brand awareness nationally, regionally, and internationally. It primarily plays a key role in disseminating and communicating the university’s message to both internal and external audience. The department is divided into five functions: Content Management, Design Management, Website, FAQ, and Portal Management, SMO and SEO, Video and Online Campaign Management.
The department is responsible for creating a positive image and good representation of SUC in various offline and online channels. MCD provides information and news about the university’s activities, events, and achievements; coordinates the public and media relations efforts; develops the university’s main webpages; and ensures the proper usage of the university’s brand in online and offline campaigns and in all social media channels.
To represent Skyline with a positive image in all channels locally and internationally.
To create contents as required by the concerned department and circulate these contents internally and externally.
To create positive branding image offline and online
To plan and manage the Digital and Online Marketing for SUC
To monitor and report articles posted on the Knowledge updates section
Maintain media relation with print and online.
POLICY AND PROCEDURES
Media and Communication department coordinates with various departments to obtain information to be displayed on the website, forwards it to Dean or HQA for approval and finally sends it to the approved external agent for displaying on the website.
The department is also responsible for monitoring the content which is uploaded on the website on a timely basis and check for any discrepancies in the uploaded information. In case any discrepancies are found, the department immediately notifies the vendor to remove the incorrect information from the website. The discrepancies can also be reported to the Media and Communication department by other department personnel who come across this information.
The Media and Communication department coordinates with departments and obtains updated content of their departments on an annual basis. All the academic and academic support services units send a request for updating related website content as and when it is revised, new activities or events conducted by them to display it on the website.
Department forwards the latest news and happenings of the University to vendor for uploading on the website as and when they happen. The department ensures that website should continually evolve and be refined to meet the increasing demands of audience as well as reflect the progressing technologies and new browser versions.
Following are the updates segregated on the basis of the frequency of updates:
i. Daily Basis: News, sharing information with stake holders and uploading
ii. Weekly Basis: News, Academic update including knowledge update.
iii. Monthly Basis: News, events and newsletter.
Media and Communication department provides following services:
- Media coverage and planning
- Website management
- FAQ management
- Social Media Management
- SEO management
- Facilitate knowledge update inputs
- Identifying sites for listing and ranking
- Assisting departments in publishing public disclosure documents like Newsline, catalogs, brochures, posters, etc.
- Video Management
What is the role of Media and Communication Department?
The Media and Communications Department (MCD) at Skyline University College MCD handles the online and offline media-related activities and communicates SUC’s message to relevant audiences. One of its goals is to strengthen the university’s image and increase brand awareness nationally, regionally, and internationally.
MCD provides information and news about the university’s activities, events and achievements; coordinates with the public and the media to communicate the Skyline brand; develops the university’s main webpages; provides photography and videography services; ensures the proper usage of the university’s branding guidelines; and oversees the university community’s participations in external events.
The MCD team is responsible for creating a positive image and good representation of SUC in various offline and online channels. The team provides information and news about the university’s activities, events, and achievements.
What facilities does Media and Communication Department provide?
Media and Communication Department is providing the following:
- Website Development
- Website Listing and Ranking
- Search Engine Optimization
- Graphic Design
- Social Media Management and Optimization
- Content Creation
- Marketing Support Services
What services does Media and Communication Department provide?Media and Communication Department is responsible for media coverage and planning, website management, FAQ management, social media management, SEO management. It also facilitates knowledge update inputs, identifies sites for listing and ranking, and offers assistance for all departments. It also provides support for the successful Newsline (the official university magazine) publications and creation of catalogs, brochures, and posters, among others.
What is the website update policy of Media and Communication Department?
The Media and Communication Department facilitates the requests of various departments when it comes to website update. The department creates and updates the website’s News and Events sections. The department must continuously update and make changes on the website to meet the evolving demands of web users and reflect the advancing technology.
Daily Updates: News, Sharing of Information with Stakeholders, and Research Articles
Weekly Updates: News, Academic Updates including Knowledge Update
Monthly Updates: News, Events, and Newsletter
What is the role of Communication Department in Knowledge Updates?
The Media and Communication reviews and edits the content being posted in the Knowledge Update section. Knowledge Update is one of the areas in Skyline University College involving continuous innovations and expansions.
What is Media and Communication Department policy on Press and PR?Media and Communication Department ensures that SUC events, and academic and non-academic information for the public is released in newspapers, magazines, TV, and social media.
How can Media and Communication Department be contacted?Media and Communication Department can be contacted at mediacom@ skylineuniversity.ac.ae.