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MBA Concentration in International Business and Marketing

MBA EMPHASIS ON INTERNATIONAL BUSINESS AND MARKETING

 

INTRODUCTION

In the current business trends, the distinction between international business and the domestic markets is fading away. Global strategies in the field of marketing, supply chain management and global competitiveness have taken a major role in determining the trade flows. Therefore, there is a need for the student to understand the marketing strategies and international business documentation and policies as guided by World Trade Organization. This Concentration focuses on analyzing and evaluating the international business and contemporary marketing issues, global logistics and supply chain management and impact of cultural environment on developing and developed countries and specially the emerging markets.

PROGRAM SUMMARY

INTERNATIONAL BUSINESS & MARKETING CONCENTRATION – GOALS

  1. Equip students with understanding, knowledge and skills of international business & marketing strategies in the competitive business environment.
  2. Enable students to analyze international business documentation and procedures
  3. Expose students to the evaluate the business environments, developing, developed and emerging markets
  4. Enable students to evaluate contemporary issues in international marketing and global supply chain management and the dynamics of socio economic issues

INTERNATIONAL BUSINESS & MARKETING CONCENTRATION – LEARNING OUTCOMES (ELO) 

After successful completion of the concentration, student will be able to

  1. Demonstrate an understanding of competitive International business & marketing strategies and approaches practiced by organizations
  2. Analyze markets and assess the process in global logistics and supply chain management
  3. Evaluate cultural environment and its impact on international business & marketing activities
  4. Develop marketing plans appropriate to target markets and geographic market segments across continents & countries using research skills.

COURSE CURRICULUM

CODE COURSE PRE-REQUISITE CREDITS COURSE TYPE
IBM7112 Contemporary Issues In International Markets(P,E)

MKT6001

3 Protected and compulsory course
Electives – Choose Any Two
IBM7110 International Trade Policy And Practice (P,E) BUS6001 3 Elective and Protected course
IBM7111 Strategies For Emerging Markets(P,E) MKT6001 3 Elective and Protected course
IBM7213

Global Supply Chain Management

MKT6001,
BUS6001
3 Elective and Protected course
Total Credits Required In Concentration in International Business and Marketing
 9  

*Student needs to complete any three courses out of the four courses of the concentration areas​

CAREER OPPORTUNITIES

MBA with concentration on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.

Possible Careers:

Sales Management
Channel Management
Advertising
Public Relations
Market Analysis
Director Marketing
Country Manager
Marketing Managers
Brand Manager

 

 

Marketing Research Analyst
Media Manager
Customer Service
Public Relations Firms
Marketing Research
Marketing Services Firms
Marketing Consultancies
Store Management
Product Management
Brand Management

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