MBA Concentration in International Business and Marketing

School of Business > Graduate programs


In the current business trends, the distinction between international business and the domestic markets is fading away. Global strategies in the field of marketing, supply chain management and global competitiveness have taken a major role in determining the trade flows. Therefore, there is a need for the student to understand the marketing strategies and international business documentation and policies as guided by World Trade Organization. This Concentration focuses on analyzing and evaluating the international business and contemporary marketing issues, global logistics and supply chain management and impact of cultural environment on developing and developed countries and specially the emerging markets.

Program Summary


  1. Equip students with understanding, knowledge and skills of international business & marketing strategies in the competitive business environment.
  2. Enable students to analyze international business documentation and procedures
  3. Expose students to the evaluate the business environments, developing, developed and emerging markets
  4. Enable students to evaluate contemporary issues in international marketing and global supply chain management and the dynamics of socio economic issues


Student will be able to

  1. Demonstrate an understanding of competitive International business & marketing strategies and approaches practiced by organizations
  2. Analyze markets and assess the process in global logistics and supply chain management
  3. Evaluate cultural environment and its impact on international business & marketing activities
  4. Develop marketing plans appropriate to target markets and geographic market segments across continents & countries using research skills.

International Business and Marketing Courses

Contemporary Issues In International Markets
International Trade Policy And Practice
Strategies For Emerging Markets
Global Supply Chain Management

Admission Requirements for students in UAE

An applicant seeking admission for Graduate program is required to fulfill the following two conditions:
  1.     Bachelor Degree
  2.     English Language Proficiency

Career Opportunities

MBA with concentration on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.

Possible Careers:
  • Sales Management
  • Channel Management
  • Advertising
  • Public Relations
  • Market Analysis
  • Director Marketing
  • Country Manager
  • Marketing Managers
  • Brand Manager
  • Marketing Research Analyst
  • Media Manager
  • Customer Service
  • Public Relations Firms
  • Marketing Research
  • Marketing Services Firms
  • Marketing Consultancies
  • Store Management
  • Product Management
  • Brand Management

Common sectors for graduates

Opportunities are widely available with:
  • accountancy firms
  • building societies
  • high street banks
  • insurance companies
  • investment banks
  • management consultancies
  • recruitment agencies
  • technology companies

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