In the current business trends, the distinction between international business and the domestic markets is fading away. Global strategies in the field of marketing, supply chain management and global competitiveness have taken a major role in determining the trade flows. Therefore there is a need for the student to understand the marketing strategies and international business documentation and policies as guided by World Trade Organization. This emphasis focuses on analyzing and evaluating the international business and contemporary marketing issues, global logistics and supply chain management and impact of cultural environment on developing and developed countries and specially the emerging markets.
There are three admission intakes for the MBA program namely June, September and January each year.
|IBM 7110||International Trade Policy and Practice (P,E)||BUS 6001||3||Elective and Protected course|
|IBM 7111||Strategies for Emerging Markets(P,E)||MKT 6001||3||Elective and Protected course|
|IBM 7112||Contemporary Issues In International Markets(P,E)||MKT 6001||3||Elective and Protected course|
|IBM 7213||Global Supply Chain Management||MKT 6001,BUS 6001||3||Elective and Protected course|
|Total Credits required in Emphasis on Marketing||9|
*Student needs to complete any three courses out of the four courses of the Emphasis areas
MBA with Emphasis on Marketing elevates your knowledge in a larger scope of marketing, which includes, advertising, consumer behavior, marketing communications, and supply chain management. This program teaches you to use different marketing strategies that are competitive enough to attract your perceived consumers.
Marketing Research Analyst
A. Develop an understanding about the basic concepts and constructs of modern management theories and its applications
B. Instill analytical thinking that enhances problem solving and decision making.
C. Develop understanding of successful management techniques and practices
Student will be able to:
A. Integrate knowledge in the fields of managerial economics, finance & accounting, human resource management, marketing management & business management systems for managing business operations
B. Assess ethical values and practices for conducting business
C. Analyze business problems and take strategic decisions
D. Evaluate business scenarios with help of appropriate tools and techniques
|FIA6001||Managerial Accounting||3||None||Core course|
|MAT6001||Quantitative Methods For Business Decision Making (P)||3||None||Core and Protected course|
|BUS6001||International Business(P)||3||None||Core and Protected course|
|CIS6001||Corporate Information Strategy & Management||3||None||Core course|
|ECO6001||Managerial Economics||3||None||Core course|
|FIA6002||Financial Management(P)||3||None||Core and Protected course|
|MGM6001||Human Resource Management||3||None||Core course|
|MKT6001||Marketing Management||3||None||Core course|
|MGM7102||Strategic Management('C')||3||Successful completion of 6000 level Course||Capstone Course|
|Total Credits required in Core Courses||27|