Retail and Marketing

BenQ retains top rank in Indian projector market: Report

​New Delhi, May 23 (IANS) Taipei-based technology products marketer BenQ has once again emerged as the top player in the Indian projector market with a market share of 25 percent in the first quarter of 2016, said a report by global research and consulting firm Futuresource Consulting on Monday. In 2015, BenQ's annual market share was 22.3 percent with top market raking. The company registered a growth of 24 percent year-on-year for the quarter and a quarter-on-quarter growth of over 50 percent during the first quarter of 2016, the company said in a statement. The company is also at the top in three important categories -- Full HD, "High Brightness 4000AL~4999AL" and "Short Throw" projectors. "This is a result of BenQ's strong focus on technology specifically meant for India, service capability and deep penetration of our sales and marketing efforts," said Rajeev Singh, managing director, BenQ India. The company sold more than 50,000 projectors in 2015.​