Making supercars for women 'a mistake': Ferrari

Italian automotive champion fears a feminine model would drive away male customers which make up a significant portion if its consumer base. The world’s most popular supercar maker does not want to make cars for women. Italian automotive champion Ferrari says it would be a “mistake” to design a car for women because its female clients do not want a “female Ferrari” and look to experience the brand’s renowned performance and aggressive design. “We know there’s an important number of females who want to drive a Ferrari. The important thing we learned is that they don’t want a Ferrari for females,” Enrico Galliera told Arabian Business.

Source: https://www.arabianbusiness.com/transport/435831-making-supercars-for-women-mistake-ferrari

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