In the first ten days of December, Discovery unveiled its streaming service; Warner Bros. said that its entire 2021 slate of films will be released on HBO Max and in theaters at the same time; and Disney announced 100 new projects, with most of them heading straight to streaming services. Three years from now, we'll probably still be talking about the content and the consequences. The resistance to the streaming transformation is significant, but the strategic imperatives of major media companies are more serious. Thus, observers were blown away by the sheer amount of content announcements at Disney's investor day on Thursday, in much the same way they were stunned by Warner Media’s move last week. "The fact is, we're only getting started," Disney's exec chairman Bob Iger said with a smile at the end of the Disney presentation.