Amazon is launching Belei, its first skin care line, as it pushes further into

Established brands always try to leverage their brand equity with category expansions, and Amazon has been known for such activities in various sectors. The company once again has an attractive offering under “Belei” brand name which will be its skin care line .Skin acre is among the fastest growing lines across the globe, and Amazon with its in-depth reaches is poised to do well.

Source : https://www.cnbc.com/2019/03/20/amazon-is-getting-into-skincare.html

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