Dr. Petr Svoboda

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Dr. Svoboda has completed his PhD in Management at the University of Economics in Prague. He has published 20 scientific papers over the last 7 years, most of them analyzed quality and its evaluation from different perspectives of various stakeholders, mainly in the higher education sector. He also managed several projects in this area and have actively participated in about 12 international academic conferences throughout the world including UAE, UK and US. He recently won the Best PhD Academic Paper Award in Marketing & Management at the international conference organized by Middlesex University Dubai.

His professional interests also include Organizational Behavior, Innovation and Entrepreneurship.

  • Publications

    1. Svoboda, P., Cerny, J. (2017) EU Operational Programme ‘Education for Competitiveness’ and its Impact on Sustainable Development. In Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. New York: Palgrave Macmillan US, 2017, pp. 263-277.
    2. Svoboda, P., Cerny, J. (2016) Higher Education Quality Evaluation from the Stakeholders’ Perspective as a Potential Object of Scientific Research. Journal of Educational Alternatives, Vol. 14, No. 1, pp. 132-138.
    3. Svoboda, P., Cerny, J. (2016) Conceptual Model for Measuring Perceived Service Quality of a Higher Education Institution. In Proceedings of the International Scientific Conference on MMK 2016: International Masaryk Conference for Ph.D. Students and Young Researchers. Magnanimitas, 2016, pp. 62-68.
    4. Harantova, M., Svoboda, P. (2015) Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic. In Proceedings of the 18th International Academic Conference, London. Prague: International Institute of Social and Economic Sciences (IISES), 2015, pp. 274-280.
    5. Svoboda, P., Cerny, J., Seres, C. (2015) Measuring the Gap between Expected and Perceived Service Quality in Higher Education via Student Satisfaction. Proceedings of the Third International Conference on Emerging Research Paradigms in Business and Social Science. Dubai: Middlesex University, 2015, pp. 256-260.
    6. Svoboda, P., Harantova, M. (2015) Strategic Issue in Higher Education Marketing: How University Alumni Evaluate Higher Education Services. Proceedings of the 6th International Masaryk Conference for Ph.D. Students and Young Researchers. Hradec Králové: Magnanimitas, 2015, pp. 384-388.
    7. Svoboda, P., Harantova, M. (2015) Strategic Marketing in Higher Education from the Perspective of Alumni. In Proceedings of the 18th International Academic Conference. Prague: International Institute of Social and Economic Sciences, 2015, pp. 668-678.
    8. Jelinek, J., Pribyl, V., Svoboda, P. (2014) Agent Based Simulation of Student Passing through the Network of Study Duties. In Proceedings of the 5th Scientific Conference for PhD. Students and Young Reserarches. Jindrichuv Hradec: Oeconomica, 2014, pp. 42-49.
    9. Cerny, J., Cerna, A., Pribyl, V., Svoboda, P. (2014) Applicability Analysis of the Results of the Project GAČR "Economically Optimal Processes on Networks". In Proceedings of the 5th Scientific Conference for PhD. Students and Young Researchers. Jindřichův Hradec: Oeconomica, 2014, pp. 13-21.
    10. Svoboda P., (2014) Quality of Community Gardens' Websites. In Proceedings of the International Scientific Conference on MMK 2014: International Masaryk Conference for Ph.D. Students and Young Researchers. Hradec Králové: Magnanimitas, 2014, pp. 3253-3258.
    11. Svoboda P. (2014) Evaluation of Selected Community Gardens' Websites. In Proceedings of the Scientific Conference on Management and Economy of Community Gardens. Oeconomica – Praha 2014, pp. 56-62.
    12. Svoboda, P., Harantova, M. (2014) Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective. In Rotschedl, J., Cermakova, K. (ed.) Proceedings of the 14th International Academic Conference. Prague: International Institute of Social and Economic Sciences, 2014, pp. 415-423.
    13. Harantova, M., Svoboda, P. (2014) The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market. In Proceedings of the 14th International Academic Conference, La Valletta. Prague: International Institute of Social and Economic Sciences (IISES), 2014, pp. 156-164.
    14. Svoboda, P., Cerny, J., (2013) Customer Satisfaction and Loyalty in Higher Education, Knowledge Management and Information Sharing, Vilamoura: SCITEPRESS, pp. 431-436.
    15. Svoboda, P., Cerny, J. (2013) Evaluating Quality of Higher Education Institutions from Students' Perspective. Proceedings of the 4th Scientific Conference for Ph.D. Students and Young Researchers. Jindrichuv Hradec: Oeconomica, 2013, pp. 46-55.
    16. Svoboda, P., Cerny, J., (2013) Quality of Higher Education Institutions as a Factor of Students’ Decision-Making Process, Intellectual Capital, Knowledge Management and Organisational Learning, Reading: ACPI, pp. 622-631.
    17. Svoboda, P., Voracek, J., Novak, M. (2012) Online Marketing in Higher Education, Knowledge Management, Cartagena: Universidad Politécnica, pp. 1145-1152.

     

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