The Cambridge Handbook of Consumer Psychology

Book Name : The Cambridge Handbook of Consumer Psychology

By by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Sub Title : NA

Written by : by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Subject Category : Psychology & Psychiatry

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about this book

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology. Cambridge University Press; September 2015 ISBN 9781316416594 Read online, or download in secure PDF or secure EPUB format Title: The Cambridge Handbook of Consumer Psychology Author: Michael I. Norton (ed.); Derek D. Rucker (ed.); Cait Lamberton (ed.) Imprint: Cambridge University Press Subject categories Psychology & Psychiatry > Applied Psychology Social Science > Anthropology > Cultural Business > Economics Psychology & Psychiatry > Psychotherapy > Group Business > Marketing Social Science > Sociology ISBNs 9781107069206 9781316416594 9781316415184 In The Press 'The Cambridge Handbook of Consumer Psychology does a beautiful job of bringing together some of the most important and interesting researchers currently working in the field. It not only affords us the chance to learn about a wonderful range of current research but it also offers an exciting glimpse of possibilities to come.' Dan Ariely, Fuqua School of Business, Duke University, North Carolina

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Related subjects

Psychology & Psychiatry - Applied Psychology Social Science - Anthropology - Cultural Business - Economics Psychology & Psychiatry - Psychotherapy - Group Business - Marketing Social Science - Sociology

ISBN

9781107069206 - 9781316416594 - 9781316415184

In The Press:

'The Cambridge Handbook of Consumer Psychology does a beautiful job of bringing together some of the most important and interesting researchers currently working in the field. It not only affords us the chance to learn about a wonderful range of current research but it also offers an exciting glimpse of possibilities to come.' Dan Ariely, Fuqua School of Business, Duke University, North Carolina

Imprint

Cambridge University Press