Nudge

Book Name : Nudge_x000D_
Improving Decisions About Health, Wealth and Happiness

By by Richard H Thaler, Cass R Sunstein

Sub Title : Improving Decisions About Health, Wealth and Happiness

Written by : by Richard H Thaler, Cass R Sunstein

Subject Category : Psychology & Psychiatry

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about this book

NO.1 INTERNATIONAL BESTSELLER From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making. Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. 'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyonewho wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow 'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics Penguin Books Ltd; October 2012 ISBN 9780141976105 Read online, or download in secure EPUB format Title: Nudge Author: Richard H Thaler; Cass R Sunstein Imprint: Penguin Subject categories Psychology & Psychiatry > Applied Psychology Language Arts & Disciplines > Communication Business > Decision-Making & Problem Solving Business > Economics > Macroeconomics Business > Management Political Science ISBNs 9780141040011 9780141976105

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Related subjects

Psychology & Psychiatry - Applied Psychology Language Arts & Disciplines - Communication Business - Decision-Making & Problem Solving Business - Economics - Macroeconomics Business - Management Political Science

ISBN

9780141040011 - 9780141976105

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Imprint

Penguin