Misbehaving

Book Name : Misbehaving_x000D_
The Making of Behavioural Economics

By by Richard H Thaler

Sub Title : The Making of Behavioural Economics

Written by : by Richard H Thaler

Subject Category : Psychology & Psychiatry

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about this book

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Penguin Books Ltd; May 2015 ISBN 9780141966151 Read online, or download in secure EPUB format Title: Misbehaving Author: Richard H Thaler Imprint: Penguin Subject categories Psychology & Psychiatry > Applied Psychology Business > Consumer Behavior Business > Economics Political Science Social Science ISBNs 9780241951224 9780141966151 In The Press I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more About The Author Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

About The authore

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.

Related subjects

Psychology & Psychiatry - Applied Psychology Business - Consumer Behavior Business - Economics Political Science Social Science

ISBN

9780241951224 - 9780141966151

In The Press:

I would like everyone in business to buy this book and claim half the cost on expenses. The book is so enjoyable, it would be improper to claim more

Imprint

Penguin