Blind Spot

Book Name : Blind Spot_x000D_
Why We Fail to See the Solution Right in Front of Us

By by Gordon Rugg

Sub Title : Why We Fail to See the Solution Right in Front of Us

Written by : by Gordon Rugg

Subject Category : Psychology & Psychiatry

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about this book

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century. But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax. In Blind Spot: Why We Fail to See the Solution Right in Front of Us, Dr. Rugg shares his story and shows how his toolkit of problem-solving techniques—such as his Verifier Method—can save the day, particularly in those times when the experts on your team have all the data in front of them but are still unaccountably at an impasse. In the tradition of Malcolm Gladwell and Dan Ariely, Dr. Rugg, a rising star in computer science, challenges us to re-examine the way we think, and provides new tools to solve problems and crack codes in our own lives. HarperCollins; April 2013 ISBN 9780062134738 Read online, or download in secure EPUB format Title: Blind Spot Author: Gordon Rugg Imprint: HarperOne Subject categories Psychology & Psychiatry > Cognitive Psychology Business > Consumer Behavior Business > Economics Psychology & Psychiatry > Psychotherapy > Group Business > Leadership Business > Management Business > Marketing Business > Motivational Psychology & Psychiatry > Social Psychology ISBNs 9780062097903 9780062134738 In The Press “A wonderful work…Rugg has succeeded in pulling off the almost impossible task of presenting a highly complex subject area in a way that can be understood by all.”

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Related subjects

Psychology & Psychiatry - Cognitive Psychology Business - Consumer Behavior Business - Economics Psychology & Psychiatry - Psychotherapy - Group Business - Leadership Business - Management Business - Marketing Business - Motivational Psychology & Psychiatry - Social Psychology

ISBN

9780062097903 - 9780062134738

In The Press:

“A wonderful work…Rugg has succeeded in pulling off the almost impossible task of presenting a highly complex subject area in a way that can be understood by all.”

Imprint

HarperOne