Play at Work

Book Name : Play at Work_x000D_
How Games Inspire Breakthrough Thinking

By by Adam L. Penenberg

Sub Title : How Games Inspire Breakthrough Thinking

Written by : by Adam L. Penenberg

Subject Category : Psychology & Psychiatry

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about this book

Do games hold the secret to better productivity? If you’ve ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if we could tap into all the energy, engagement, and brainpower that people are already expending and use it for more creative and valuable pursuits? Harnessing the power of games sounds like a New-Age fantasy, or at least a fad that’s only for hip start-ups run by millennials in Silicon Valley. But according to Adam L. Penenberg, the use of smart game design in the workplace and beyond is taking hold in every sector of the economy, and the companies that apply it are witnessing unprecedented results. “Gamification” isn’t just for consumers chasing reward points anymore. It’s transforming, well, just about everything. Penenberg explores how, by understanding the way successful games are designed, we can apply them to become more efficient, come up with new ideas, and achieve even the most daunting goals. He shows how game mechanics are being applied to make employees happier and more motivated, improve worker safety, create better products, and improve customer service. For example, Microsoft has transformed an essential but mind-numbing task—debugging software—into a game by having employees compete and collaborate to find more glitches in less time. Meanwhile, Local Motors, an independent automaker based in Arizona, crowdsources designs from car enthusiasts all over the world by having them compete for money and recognition within the community. As a result, the company was able to bring a cutting-edge vehicle to market in less time and at far less cost than the Big Three automakers. These are just two examples of companies that have tapped the characteristics that make games so addictive and satisfying. Penenberg also takes us inside organizations that have introduced play at work to train surgeons, aid in physical therapy, translate the Internet, solve vexing scientific riddles, and digitize books from the nineteenth century. Drawing on the latest brain science as well as his firsthand reporting from these cutting-edge companies, Penenberg offers a powerful solution for businesses and organizations of all stripes and sizes. Penguin Publishing Group; October 2013 ISBN 9781101623022 Read online, or download in secure EPUB format Title: Play at Work Author: Adam L. Penenberg Imprint: Portfolio Subject categories Psychology & Psychiatry > Creative Ability Business > Office Management Business > Organizational Behavior ISBNs 9781591844792 9781101623022 In The Press “Adam Penenberg’s excellent new book persuasively demonstrates the power of gaming to motivate work. Filled with great stories of companies who have made the leap into playful productivity, it should be useful and inspirational for anyone looking at how to leverage the spirit of competition.” —DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK “In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don’t be left behind. Read this book to learn how the rules of business and life are changing.” —GABE ZICHERMANN, CEO OF GAMIFICATION CO. “It’s happening all around us, but if you’re not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace and, more important, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes.” —TODD HENRY, AUTHOR OF DIE EMPTY AND THE ACCIDENTAL CREATIVE “From Tom Sawyer’s fence-painting scheme to Angry Birds, games have a unique knack for

About The authore

“In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don’t be left behind. Read this book to learn how the rules of business and life are changing.” —GABE ZICHERMANN, CEO OF GAMIFICATION CO.

Related subjects

Psychology & Psychiatry - Creative Ability Business - Office Management Business - Organizational Behavior

ISBN

9781591844792 - 9781101623022

In The Press:

“Adam Penenberg’s excellent new book persuasively demonstrates the power of gaming to motivate work. Filled with great stories of companies who have made the leap into playful productivity, it should be useful and inspirational for anyone looking at how to leverage the spirit of competition.” —DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK

Imprint

Portfolio

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