The Why of Consumption

Book Name : The Why of Consumption_x000D_
Contemporary Perspectives on Consumer Motives, Goals and Desires

By by Cynthia Huffman, David Glen Mick, S. Ratneshwar

Sub Title : Contemporary Perspectives on Consumer Motives, Goals and Desires

Written by : by Cynthia Huffman, David Glen Mick, S. Ratneshwar

Subject Category : Economics

Read online, or download PDF file

about this book

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike. Taylor and Francis; November 2000 ISBN 9781134599035 Read online, or download in secure PDF or secure EPUB format Title: The Why of Consumption Author: Cynthia Huffman; David Glen Mick; S. Ratneshwar Imprint: Routledge Subject categories Economics > Commerce Language Arts & Disciplines > Communication Social Science > Anthropology > Cultural Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Social Sciences ISBNs 0203380339 9780415220958 9780203380338 9781134599035 9781134599028 About The Author S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

About The authore

NA

Related subjects

Economics - Commerce Language Arts & Disciplines - Communication Social Science - Anthropology - Cultural Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Social Sciences

ISBN

0203380339 - 9780415220958 - 9780203380338 - 9781134599035 - 9781134599028

In The Press:

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Imprint

Routledge