The Truth About Starting a Business

Book Name : The Truth About Starting a Business

By by Bruce Barringer

Sub Title : NA

Written by : by Bruce Barringer

Subject Category : Economics

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about this book

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. “This book should be on the seasoned entrepreneur’s list of 'what I should have read before I started my business.’” JOE KEELEY, President & CEO, College Nannies & Tutors Development “This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.” RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! · The truth about choosing the right business for you and maintaining a healthy personal life · The truth about planning, funding, hiring, and successful launches · The truth about financial management, marketing, and growth This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch. Pearson Education; December 2008 ISBN 9780137005895 Read online, or download in secure PDF or secure EPUB format Title: The Truth About Starting a Business Author: Bruce Barringer Imprint: FT Press Subject categories Economics > Industries. Land use. Labor > Labor. Work. Working class > Classes of labor Business > Entrepreneurship Business > Management Economics > Industries. Land use. Labor > Management. Industrial management > Management of special enterprises Business > Marketing Business > New Business Enterprises Business > Organizational Behavior Social Sciences Economics > Industries. Land use. Labor > Management. Industrial management > Standardization. Simplification. Waste ISBNs 013700589X 9780137144501 9780137005895 9780137005901 About The Author Bruce R. Barringer, a renowned expert on entrepreneurship, is a professor of management at the University of Central Florida. His books include Entrepreneurship: Successfully Launching New Ventures, 2nd Edition, Preparing Effective Business Plans: An Entrepreneurial Approach, and What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business.

About The authore

Bruce R. Barringer, a renowned expert on entrepreneurship, is a professor of management at the University of Central Florida. His books include Entrepreneurship: Successfully Launching New Ventures, 2nd Edition, Preparing Effective Business Plans: An Entrepreneurial Approach, and What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business.

Related subjects

Economics - Industries. Land use. Labor - Labor. Work. Working class - Classes of labor Business - Entrepreneurship Business - Management Economics - Industries. Land use. Labor - Management. Industrial management - Management of special enterprises Business - Marketing Business - New Business Enterprises Business - Organizational Behavior Social Sciences Economics - Industries. Land use. Labor - Management. Industrial management - Standardization. Simplification. Waste

ISBN

013700589X - 9780137144501 - 9780137005895 - 9780137005901

In The Press:

NA

Imprint

FT Press