The New Market Leaders

Book Name : The New Market Leaders_x000D_
Who's Winning and How in the Battle for Customers

By by Fred Wiersema

Sub Title : Who's Winning and How in the Battle for Customers

Written by : by Fred Wiersema

Subject Category : Economics

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about this book

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders. Free Press; April 2002 ISBN 9780743217415 Read online, or download in secure EPUB format Title: The New Market Leaders Author: Fred Wiersema Imprint: Free Press Subject categories Economics > Commerce Business > Customer Service Business > Investments & Securities Economics > Industries. Land use. Labor > Labor. Work. Working class > Labor market. Labor supply. Labor demand Business > Leadership Economics > Industries. Land use. Labor > Management. Industrial management > Location of industry Business > Management Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Economics > Industries. Land use. Labor > Management. Industrial management > Organizational behavior Professions and Applied Sciences Social Sciences ISBNs 0743217411 9780743204668 9780743217415

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Related subjects

Economics - Commerce Business - Customer Service Business - Investments & Securities Economics - Industries. Land use. Labor - Labor. Work. Working class - Labor market. Labor supply. Labor demand Business - Leadership Economics - Industries. Land use. Labor - Management. Industrial management - Location of industry Business - Management Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Economics - Industries. Land use. Labor - Management. Industrial management - Organizational behavior Professions and Applied Sciences Social Sciences

ISBN

0743217411 - 9780743204668 - 9780743217415

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Free Press