The Little Blue Book of Marketing

Book Name : The Little Blue Book of Marketing_x000D_
Build a Killer Plan in Less Than a Day

By by Paul Kurnit, Steve Lance

Sub Title : Build a Killer Plan in Less Than a Day

Written by : by Paul Kurnit, Steve Lance

Subject Category : Economics

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about this book

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package. Penguin Publishing Group; December 2009 ISBN 9781101159729 Read online, or download in secure EPUB format Title: The Little Blue Book of Marketing Author: Paul Kurnit; Steve Lance Imprint: Portfolio Subject categories Economics > Commerce Self-Help > Creativity Business > Entrepreneurship Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 1101159723 9781591843054 9781101159729 About The Author Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.

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Related subjects

Economics - Commerce Self-Help - Creativity Business - Entrepreneurship Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

1101159723 - 9781591843054 - 9781101159729

In The Press:

Steve Lance and Jeff Woll are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.

Imprint

Portfolio