The Handbook of Field Marketing

Book Name : The Handbook of Field Marketing_x000D_
A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

By by Alison Williams, Roddy Mullin

Sub Title : A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing

Written by : by Alison Williams, Roddy Mullin

Subject Category : Economics

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about this book

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Kogan Page; June 2009 ISBN 9780749452902 Read online, or download in secure PDF format Title: The Handbook of Field Marketing Author: Alison Williams; Roddy Mullin Imprint: Kogan Page Subject categories Economics > Commerce Business > Customer Service Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Sales & Selling Social Sciences ISBNs 0749452900 9780749456269 9780749452902 About The Author Alison Williams is Chairman of the FDS Group of Companies which she founded in 1981, and is also the first Chairman of the Field Marketing Council for the DMA. Previously Chair of the Field Marketing Association, she has held the chair of the industry body for 11 years. Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for marketing and sales for the past two decades, and is a Vice President of the Central London brand of the CIM as well as a member of the Worshipful Company of Marketors' task force for marketing in the UK. He has written or co-authored several other books for Kogan Page including the bestselling Sales Promotion .

About The authore

Alison Williams is Chairman of the FDS Group of Companies which she founded in 1981, and is also the first Chairman of the Field Marketing Council for the DMA. Previously Chair of the Field Marketing Association, she has held the chair of the industry body for 11 years.

Related subjects

Economics - Commerce Business - Customer Service Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Sales & Selling Social Sciences

ISBN

0749452900 - 9780749456269 - 9780749452902

In The Press:

NA

Imprint

Kogan Page