The Changing Face of Multinationals in South East Asia

Book Name : The Changing Face of Multinationals in South East Asia

By by Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri

Sub Title : NA

Written by : by Tim Andrews, Bryan J. Baldwin, Nartnalin Chompusri

Subject Category : Economics

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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants. Taylor and Francis; October 2002 ISBN 9781134508174 Read online, or download in secure PDF or secure EPUB format Title: The Changing Face of Multinationals in South East Asia Author: Tim Andrews; Bryan J. Baldwin; Nartnalin Chompusri Imprint: Routledge Subject categories Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Corporations Economics > Industries. Land use. Labor > Industry Business > International Business > Management Economics > Industries. Land use. Labor > Management. Industrial management Social Sciences ISBNs 020336158X 9780415260954 9780203361580 9781134508174 9781134508167 About The Author Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for "services to British Commercial interests in Thailand." Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.

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Related subjects

Economics - Industries. Land use. Labor - Large industry. Factory system. Big business - Corporations Economics - Industries. Land use. Labor - Industry Business - International Business - Management Economics - Industries. Land use. Labor - Management. Industrial management Social Sciences

ISBN

020336158X - 9780415260954 - 9780203361580 - 9781134508174 - 9781134508167

In The Press:

Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for "services to British Commercial interests in Thailand." Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.

Imprint

Routledge